The Drum Awards for Marketing EMEA Archives | Global News Post https://globalnewspost.com/tag/the-drum-awards-for-marketing-emea/ Fastest Global News Portal Wed, 30 Apr 2025 16:34:12 +0000 en-US hourly 1 https://globalnewspost.com/wp-content/uploads/2025/04/cropped-GLOBAL-NEWS-POST-32x32.png The Drum Awards for Marketing EMEA Archives | Global News Post https://globalnewspost.com/tag/the-drum-awards-for-marketing-emea/ 32 32 Kraft Heinz’s Karen Owen on balancing model, knowledge and AI’s rising function in advertising https://globalnewspost.com/2025/04/kraft-heinzs-karen-owen-on-balancing-brand-data-and-ais-growing-role-in-marketing/ https://globalnewspost.com/2025/04/kraft-heinzs-karen-owen-on-balancing-brand-data-and-ais-growing-role-in-marketing/#respond Wed, 30 Apr 2025 15:51:00 +0000 https://globalnewspost.com/2025/04/kraft-heinzs-karen-owen-on-balancing-brand-data-and-ais-growing-role-in-marketing/ Few roles have developed as dramatically in recent times as that of the CMO. From ingenious champion to knowledge translator, these days’s advertising chief straddles extra tasks than ever ahead of. Karen Owen, leader expansion officer for Europe & Asia Pacific at Kraft Heinz, believes this increasing remit brings each alternatives and tasks, in particular …

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