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Tag Archives: The Drum Awards for Marketing EMEA

Kraft Heinz’s Karen Owen on balancing model, knowledge and AI’s rising function in advertising

Kraft Heinz’s Karen Owen on balancing model, knowledge and AI’s rising function in advertising

Few roles have developed as dramatically in recent times as that of the CMO. From ingenious champion to knowledge translator, these days’s advertising chief straddles extra tasks than ever ahead of. Karen Owen, leader expansion officer for Europe & Asia Pacific at Kraft Heinz, believes this increasing remit brings each …

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