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Tag Archives: Telecommuncations

Restoring the magic of connection to telco promoting in South Africa

Restoring the magic of connection to telco promoting in South Africa

Telecom advertisements can stick in our minds for telling tales about risk and connection. Neo Mashigo of Up&Up Group (previously M&C Saatchi Group South Africa) explains how he labored to inject zeitgeist again into the structure. In the years following South Africa’s transition to a constitutional democracy, the promoting campaigns …

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