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Visa bets large on AI brokers: Frank Cooper III on tradition, trade, and advertising’s subsequent frontier

Visa bets large on AI brokers: Frank Cooper III on tradition, trade, and advertising’s subsequent frontier

At Possible in Miami, Visa’s CMO printed a sweeping set of AI-driven inventions aimed toward reshaping how we store, promote, and settle. But in an international of agent-to-agent transactions, he tells The Drum, it’s tradition – now not code – that can separate the winners from the remaining. Visa has …

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