The Drum catches up with Digitas’s Amy Lanzi at Possible in Miami to listen to how the merging of information, AI and storytelling will ship hyper-personalized stories, foster deeper loyalty and create a unbroken convergence between buyer relationships and trade. Amy Lanzi, CEO of Digitas North America, has been deep …
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We meet up with the insurance coverage corporate and its advertising corporate, Claritas, to listen to how generative AI remodeled their advert advent, generating 96 audio variants in two weeks, boosting effects and exposing each the facility and bounds of AI-driven personalization in advertising. At Possible, amid the noise of …
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The martech international is stuffed with jargon, overlapping platforms and tech hype – however maximum entrepreneurs simply need to know what works, what’s price making an investment in and what they are able to safely forget about. At Possible 2025, The Drum’s Jenni Baker were given at the side of …
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At Possible 2025, Agnitio.ai debuted as a plug-and-play AI instrument constructed to streamline advert operations and provides manufacturers complete keep watch over in their knowledge. Its co-founder says it’s time to ditch black containers and make transparency the norm. At this 12 months’s Possible convention in Miami, one theme stood …
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