Tag Archives: Partner Insights

Cracking ingenious effectiveness has lengthy felt like advertising and marketing’s largest unsolved thriller – till now. Kantar has decoded the patterns in the back of award-winning advertisements, revealing the 5Cs that separate the ‘meh’ from the memorable. Brand managers are running extra time to feed an ever-growing content material system, …

“CTV is not your grandmother’s TV,” says Tony Marlow, leader advertising and marketing officer at LG Ad Solutions – and it’s time entrepreneurs stopped treating it that manner. “The TV is becoming more than just a popcorn machine where you watch a movie,” he provides. “It’s the launchpad to the …