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Brand-building nowadays calls for an ever-evolving consumer-first mindset, says Anna King of M+C Saatchi Consulting. It’s extra essential than ever to stay your model in customers’ minds. Today’s retail panorama is anything else however linear. Shopping trips stretch throughout monitors, channels, moods, and moments – formed as a lot via …
Read More »Brands will have to create want past the transaction to reach an omnichannel international
