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After false dawns, would-be disruptors to Nielsen hope 2025 could be their 12 months. VideoAmp’s Peter Ligouri, amid prison battles with the incumbent, tells The Drum why this time issues can be other. Audience dimension company Nielsen is the incumbent to finish all incumbents: a century-old corporate with a company …
Read More »Is Peter Ligouri the person to (in spite of everything) make choice TV dimension viable?
