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At Possible, entrepreneurs had been humming about personalization, omnichannel storytelling and next-gen buyer studies. But at the back of the hype lies a tougher reality: handing over all that at scale frequently nonetheless is dependent upon messy back-end processes, overworked ops groups, and tech stacks held in combination through spreadsheets …
Read More »How AI will assist to get rid of the ‘swivel chair processes’ in companies
