Tag Archives: media planning and buying

As virtual video takes middle degree, IAB CEO David Cohen displays on a landmark 12 months for the NewFronts – from hooked up TV’s push into efficiency to ConnectedIn’s wonder CTV play. He tells The Drum why publishers should reconsider their fashions, why the funnel is collapsing and why he’s …

For our Martech for Drummies focal point, we take a seat down with the excessive priestess of consideration research grew to become adtech pioneer for a primer on consideration tech and the place the “still nascent” house is headed subsequent. In the worlds of media dimension, analysis and advertising era, …