Tag Archives: Martech for Drummies

We’re again with our no-bull solutions to the trade’s largest questions. And this month, we’re speaking all issues martech and adtech. We’ll provide an explanation for what you want to grasp now – and why you want to care. Martech stacks have ballooned during the last decade, however integration hasn’t …

After false dawns, would-be disruptors to Nielsen hope 2025 could be their 12 months. VideoAmp’s Peter Ligouri, amid prison battles with the incumbent, tells The Drum why this time issues can be other. Audience dimension company Nielsen is the incumbent to finish all incumbents: a century-old corporate with a company …

Innovation in martech used to imply new options, new codecs, new platforms. Now, it approach making what you have already got paintings in combination. As advertising and marketing groups face tech overload, moving laws, AI hype, and disappearing alerts, the actual aggressive edge isn’t stacking extra gear; it’s connecting them …

From quantum-powered bidding to cloud adoption stalling out, right here’s what’s accelerating in the sector of martech – and what’s nonetheless caught in 2d equipment. As entrepreneurs scramble to stay tempo with fast innovation, the way forward for adtech and martech is being formed through a convergence of AI breakthroughs, …

Buzzwords. Acronyms. Hype. Martech is filled with them. As a part of our Martech for Drummies information, we’ve decoded the important thing phrases entrepreneurs wish to know – no jargon, no fluff, simply transparent, easy explanations you’ll in truth use. If you’ve ever nodded alongside in a gathering whilst silently …

Marketers are sitting on untapped martech ROI. Michael Nicolosi of Jellyfish explains that the issue isn’t that they lack the proper gear, however that they haven’t activated them successfully but. When I first were given into analytics, I used to be interested by how a lot lets observe within the …