Tag Archives: Martech for Drummies

At Possible 2025, Nexxen’s best brass communicate information, video and their subsequent large AI transfer – however the true tale? Everyone’s being compelled to get again to fundamentals. You know one thing’s moving when a number of adtech veterans get started banging on about inventive find it irresistible’s Cannes 2013. …

The Drum catches up with Digitas’s Amy Lanzi at Possible in Miami to listen to how the merging of information, AI and storytelling will ship hyper-personalized stories, foster deeper loyalty and create a unbroken convergence between buyer relationships and trade. Amy Lanzi, CEO of Digitas North America, has been deep …

We meet up with the insurance coverage corporate and its advertising corporate, Claritas, to listen to how generative AI remodeled their advert advent, generating 96 audio variants in two weeks, boosting effects and exposing each the facility and bounds of AI-driven personalization in advertising. At Possible, amid the noise of …

The martech international is stuffed with jargon, overlapping platforms and tech hype – however maximum entrepreneurs simply need to know what works, what’s price making an investment in and what they are able to safely forget about. At Possible 2025, The Drum’s Jenni Baker were given at the side of …

Programmatic transactions contain more than one events, each and every taking their reduce. Marcus Pratt of Mediasmith explains how other approaches to advert spend would possibly charge you extra with regards to each charges and achieve. Programmatic transactions now account for over 88% of US show advert spend, with programmatic …

At Possible 2025, Agnitio.ai debuted as a plug-and-play AI instrument constructed to streamline advert operations and provides manufacturers complete keep watch over in their knowledge. Its co-founder says it’s time to ditch black containers and make transparency the norm. At this 12 months’s Possible convention in Miami, one theme stood …

Google’s third-party cookie crackdown is on pause – however the power on Chrome is some distance from over. So, what does all of it imply in your media combine and emblem visibility? The case is a part of the United States Department of Justice’s (DOJ) long-running struggle to rein in …

We’re again with our no-bull solutions to the trade’s largest questions. And this month, we’re speaking all issues martech and adtech. We’ll provide an explanation for what you want to grasp now – and why you want to care. Martech stacks have ballooned during the last decade, however integration hasn’t …

After false dawns, would-be disruptors to Nielsen hope 2025 could be their 12 months. VideoAmp’s Peter Ligouri, amid prison battles with the incumbent, tells The Drum why this time issues can be other. Audience dimension company Nielsen is the incumbent to finish all incumbents: a century-old corporate with a company …

Innovation in martech used to imply new options, new codecs, new platforms. Now, it approach making what you have already got paintings in combination. As advertising and marketing groups face tech overload, moving laws, AI hype, and disappearing alerts, the actual aggressive edge isn’t stacking extra gear; it’s connecting them …