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Sharpies, smiley faces, and ceramic mugs are a part of Starbucks’ comeback plan. But as the logo leans into feel-good fixes, baristas are asking a unique query: who precisely is that this serving to? When Brian Niccol took the reins as Starbucks CEO, he inherited a emblem with a cult …
Read More »Starbucks needs to really feel extra non-public. But is the magic marker covering a deeper drawback?
