Tag Archives: kantar

Cracking ingenious effectiveness has lengthy felt like advertising and marketing’s largest unsolved thriller – till now. Kantar has decoded the patterns in the back of award-winning advertisements, revealing the 5Cs that separate the ‘meh’ from the memorable. Brand managers are running extra time to feed an ever-growing content material system, …

To be identified is something. To be most well-liked is every other. Gordon Young highlights a topic dealing with the sector’s peak manufacturers. They say you’ll’t be too large. But judging through the newest Kantar BrandZ Global Top 100 file, one of the crucial US’s most useful manufacturers may quickly …