Nescafé is on a brand new venture to draw more youthful drinkers. Each decade, it’s pressured to reckon with the way it engages with the following era. In the previous, this has noticed it cross down the street of punchy TV commercials or, in a single specifically daring transfer in …
Read More »Sadoun says Publicis acquisition of Captiv8 reinforces its ‘category of one’ way
The retaining corporate has bought the ‘largest influencer marketing platform’ on the planet, which holds a marketplace percentage of 95% of creators international. Publicis Groupe has lately introduced the purchase of Captiv8, an end-to-end influencer advertising and marketing platform that has a community of 15 million creators globally, protecting 95% …
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