Tag Archives: Editorial intel

Yet extra information has arrived to turn that CMOs are underneath force to do extra with much less – a downward drive that hasn’t been gradual to achieve businesses. Their solution, in step with a up to date panel of firm leaders: a shift in strategic serious about contracts and …

Over the previous few months, Mark Challinor has been interviewing senior media executives internationally as a part of his News Horizons column in The Drum. Here, we’ve got aggregated the primary 23 interviews to spot the important thing traits redefining the way forward for media. What’s actually happening throughout the …

A brand new document lists an unsurprising best 3 within the B2B emblem international, with emerging luck from Asia and AI leaders. The 3rd version of the Most Valuable B2B Brands index from valuation consultancy Brand Finance, the International Advertising Association (IAA) and company Stein has dropped, revealing the sector’s …