Autodesk will release an international marketing campaign created by way of its new company of report, Giant Spoon, all the way through Game Two of the NBA Playoffs. It options actor Tony Hale, who performs God. In a 60-second spot, Hales’s persona playfully attracts parallels between his personal divine powers …
Read More »Creative bravery takes heart level as international skill sweeps the 2025 Andy Awards
David Madrid, Adam&EveDDB, Gut and Publicis Conseil best the invoice in a powerful global appearing. The Andy Awards – incessantly considered the inventive global’s early-season crystal ball – has introduced its 2025 winners and it’s transparent the worldwide inventive neighborhood is environment the tempo. For the primary time since 2016, …
Read More »Why Tim Ringel is construction a conserving corporate that in fact works
The Drum stuck up with Tim Ringel throughout the judging of The Drum Marketing Awards, the place his fast-expanding company workforce, Meet the People, is each a sponsor and a case find out about in the right way to rewrite the rulebook of the standard company conserving corporate. If maximum …
Read More »Why information – no longer Don Draper – will make us extra human
At the judging consultation for The Drum Awards for Marketing US, held 63 flooring above Manhattan in Stagwell’s World Trade Center HQ, a trio of trade leaders got here to a stunning conclusion: information – lengthy blamed for the dying of creativity – may simply be the object that brings …
Read More »Restoring the magic of connection to telco promoting in South Africa
Telecom advertisements can stick in our minds for telling tales about risk and connection. Neo Mashigo of Up&Up Group (previously M&C Saatchi Group South Africa) explains how he labored to inject zeitgeist again into the structure. In the years following South Africa’s transition to a constitutional democracy, the promoting campaigns …
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