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Tag Archives: Creative advertising

Declassified: how AI is cracking the ingenious effectiveness code

Declassified: how AI is cracking the ingenious effectiveness code

Cracking ingenious effectiveness has lengthy felt like advertising and marketing’s largest unsolved thriller – till now. Kantar has decoded the patterns in the back of award-winning advertisements, revealing the 5Cs that separate the ‘meh’ from the memorable. Brand managers are running extra time to feed an ever-growing content material system, …

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