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Celebrity endorsements from the likes of David Beckham was the holy grail of selling. Not anymore, says Annie Johnson at Cygnus – authenticity is now king. Once upon a time, influencer advertising used to be all about celebrity energy. From David Beckham sipping comfortable beverages (Becks loves a emblem deal) …
Read More »Move over, Becks. It’s time to make room for the nano-influencers
