Bonjour and bienvenue! Welcome to The Drum’s reside round-up of the Cannes Lions 2025 Grand Prix winners as they’re printed. As the arena’s best creatives in promoting and advertising and marketing acquire at the sun-soaked French Riviera for the once a year Festival of Creativity, we’ll stay you up to …
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The Drum stuck up with the Firsthand CEO at Cannes Lions to speak logo brokers, writer reinvention and what comes after programmatic. Michael Rubenstein has noticed promoting evolve via each primary segment of the virtual generation. He helped scale DoubleClick, was once president at AppNexus and now, as co-founder and …
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At Cannes Lions, the well being tech corporate’s perception leader, Fenny Léautier, laid out a imaginative and prescient for advertising that prioritizes human impression, powered through AI and precision-tested creativity. The client electronics class is an increasing number of obsessive about velocity, scale and non permanent good points, however Philips …
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As the nice and excellent of the promoting, advertising and marketing, and communications industries – together with the best inventive skill – arrive in Cannes for per week of stimulation, schmoozing – and spritzes – we requested individuals of The Drum Network what they have been maximum taking a look …
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The platform has topped itself the grasp of the instant and is urging manufacturers to profit from celebrating the top issues in other folks’s lives. In Cannes, TikTok’s insights boss Rachael Ryan published why profiting from magic moments is the way in which ahead. From back-to-school rituals and cultural flashpoints …
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The maker of Jaffa Cakes, Jacob’s crackers and Godiva candies is reshaping the cultural relevance of a few of Britain’s best-loved snack manufacturers because it objectives to win over the following era. Strategy boss Anne Collard stocks some insights at Cannes Lions. Pladis, the £3.5bn proprietor of McVitie’s, Jaffa Cakes, …
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Experiential advertising and marketing is riding expansion for the entire trade. Yet, says Shelley Elkins of NVE Experience Agency in an open letter, it’s no longer being correctly known through Cannes Lions. We are the individuals who create the moments that Cannes competition goers go back and forth from all …
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