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McKinsey’s CMO Growth Research Survey reveals confusion within the C-suite concerning the remit of promoting departments. Its co-author talks us via what you’ll do to switch that. Consulting massive McKinsey has kicked off its schedule for the 2025 Cannes Lions competition with the release of a file scrutinizing the connection …
Read More »Marketing ‘sliding to the side’ of the boardroom. How can CMOs combat again?
