Tag Archives: Brand strategy

Created in tech labs, many AI manufacturers possibility drowning in visible monotony. How can AI identities turn into as groundbreaking as their tech? And what does this inform manufacturers about thriving within the intelligence age? We sat down with branding consultants R/GA to determine. Efficiency, scale, velocity – for years, …

From storytelling with Iris Apfel to purpose-led cacao sourcing within the Ivory Coast, Magnum’s international emblem director Tugce Aksoy stocks how interest, group and sensory branding energy the grown-up ice-cream emblem. You’ve had a various profession throughout journalism, pharma and private care, and spent the decade in Unilever’s ice cream …

The cola wars was fought with slogans, famous person endorsements and Super Bowl spots. Now they’re being redrawn via one thing a ways much less fizzy: price lists. As the U.S. ramps up import levies on the entirety from aluminum to taste concentrates, the battlefield has shifted. It’s now not …

LeBron James is not finding out Tolstoy. Kevin Hart hasn’t enrolled in drama faculty. And Dream Games is completely positive with that. In its newest marketing campaign for cell recreation Royal Kingdom, the Istanbul-based studio absolutely embraces superstar deception – with comedy director Ramy Youssef and manufacturing corporate Robot – …

In the center of Brazil’s annual fishing ban, a government-enforced duration the place conventional coastal fishermen are prohibited from running, Corona discovered a unique more or less tale to inform. Instead of main with product or status, the beer logo passed the mic to the communities it generally sells to. …

Healthcare’s virtual transformation guarantees comfort however dangers distancing sufferers. Jay Crowson of Acxiom Health says the trip and hospitality sectors be offering classes on getting the steadiness proper. In a global of fast technological development, development isn’t a directly line. Healthcare, in spite of being some of the crucial industries, …

Healthcare’s virtual transformation guarantees comfort however dangers distancing sufferers. Jay Crowson of Acxiom Health says the trip and hospitality sectors be offering classes on getting the steadiness proper. In a global of fast technological development, growth isn’t a immediately line. Healthcare, regardless of being some of the vital industries, has …