Brand strategy Archives | Global News Post https://globalnewspost.com/tag/brand-strategy/ Fastest Global News Portal Thu, 05 Jun 2025 13:16:04 +0000 en-US hourly 1 https://globalnewspost.com/wp-content/uploads/2025/04/cropped-GLOBAL-NEWS-POST-32x32.png Brand strategy Archives | Global News Post https://globalnewspost.com/tag/brand-strategy/ 32 32 Here’s how this CMO is making an attempt to restore the Topshop logo https://globalnewspost.com/2025/06/heres-how-this-cmo-is-trying-to-revive-the-topshop-brand/ https://globalnewspost.com/2025/06/heres-how-this-cmo-is-trying-to-revive-the-topshop-brand/#respond Thu, 05 Jun 2025 11:01:00 +0000 https://globalnewspost.com/2025/06/heres-how-this-cmo-is-trying-to-revive-the-topshop-brand/ Topshop’s magic was once its skill to enchantment to everybody. From socialites to scholars, its (then) distinctive fashion of making an investment in trend-setting design, forging genius logo collaborations and growing unmatched retail studies (DJ, beauty care and blow-dry whilst you store, any person?) supposed the logo crossed generational barriers. “Topshop was the place that …

Source

The post Here’s how this CMO is making an attempt to restore the Topshop logo appeared first on Global News Post.

]]> https://globalnewspost.com/2025/06/heres-how-this-cmo-is-trying-to-revive-the-topshop-brand/feed/ 0 From FBI fatigues to health icons, how 5.11 is taking tactical equipment to the hundreds https://globalnewspost.com/2025/06/from-fbi-fatigues-to-fitness-icons-how-5-11-is-taking-tactical-gear-to-the-masses/ https://globalnewspost.com/2025/06/from-fbi-fatigues-to-fitness-icons-how-5-11-is-taking-tactical-gear-to-the-masses/#respond Thu, 05 Jun 2025 10:59:00 +0000 https://globalnewspost.com/2025/06/from-fbi-fatigues-to-fitness-icons-how-5-11-is-taking-tactical-gear-to-the-masses/ We meet up with the attire corporate’s logo boss, Eric Katzenberg, to listen to how it’s increasing into way of life with out forsaking its army, regulation enforcement and public protection group of workers target market. When Eric Katzenberg says he is aware of the 5.11 logo inside of out, he’s no longer kidding. As …

Source

The post From FBI fatigues to health icons, how 5.11 is taking tactical equipment to the hundreds appeared first on Global News Post.

]]> https://globalnewspost.com/2025/06/from-fbi-fatigues-to-fitness-icons-how-5-11-is-taking-tactical-gear-to-the-masses/feed/ 0 Feel or fail. Why emotional commercials will all the time beat persuasive ones https://globalnewspost.com/2025/06/feel-or-fail-why-emotional-ads-will-always-beat-persuasive-ones/ https://globalnewspost.com/2025/06/feel-or-fail-why-emotional-ads-will-always-beat-persuasive-ones/#respond Thu, 05 Jun 2025 10:55:00 +0000 https://globalnewspost.com/2025/06/feel-or-fail-why-emotional-ads-will-always-beat-persuasive-ones/ It is a marketer’s folly to overplay how rational our decision-making in reality is. System1’s Andrew Tindall argues that the center, now not the top, runs the display and explains the best way to craft simpler promoting. Bill Bernbach stated that, however I’m guessing he by no means pre-tested an advert with procurement’s boot on …

Source

The post Feel or fail. Why emotional commercials will all the time beat persuasive ones appeared first on Global News Post.

]]> https://globalnewspost.com/2025/06/feel-or-fail-why-emotional-ads-will-always-beat-persuasive-ones/feed/ 0 How WeightWatchers tipped the scales with a GLP-1 pivot https://globalnewspost.com/2025/06/how-weightwatchers-tipped-the-scales-with-a-glp-1-pivot/ https://globalnewspost.com/2025/06/how-weightwatchers-tipped-the-scales-with-a-glp-1-pivot/#respond Thu, 05 Jun 2025 10:30:00 +0000 https://globalnewspost.com/2025/06/how-weightwatchers-tipped-the-scales-with-a-glp-1-pivot/ When it rebranded as WW, it seemed like the writing was once at the wall for WeightWatchers. BBD Perfect Storm Health’s Nick Dutnall believes the logo has seized relevance thru its newest push into prescribed drugs. When WeightWatchers rebranded to WW in 2018, the logo followed a brand new slogan: ‘Wellness That Works’. Seven years …

Source

The post How WeightWatchers tipped the scales with a GLP-1 pivot appeared first on Global News Post.

]]> https://globalnewspost.com/2025/06/how-weightwatchers-tipped-the-scales-with-a-glp-1-pivot/feed/ 0 Loyalty’s subsequent evolution: 5 issues we discovered at Incentivize 25 https://globalnewspost.com/2025/06/loyaltys-next-evolution-5-things-we-learned-at-incentivize-25/ https://globalnewspost.com/2025/06/loyaltys-next-evolution-5-things-we-learned-at-incentivize-25/#respond Thu, 05 Jun 2025 09:00:00 +0000 https://globalnewspost.com/2025/06/loyaltys-next-evolution-5-things-we-learned-at-incentivize-25/ Talon.One’s Incentivize 2025 has wrapped in Berlin, bringing in combination the highest thinkers in loyalty and promotions. Here, The Drum’s most sensible courses of the display. For the second one yr working, main incentives tool corporate Talon.One has hosted the arena’s most sensible loyalty and promotions thinkers for a summit in Berlin. On a sunny …

Source

The post Loyalty’s subsequent evolution: 5 issues we discovered at Incentivize 25 appeared first on Global News Post.

]]> https://globalnewspost.com/2025/06/loyaltys-next-evolution-5-things-we-learned-at-incentivize-25/feed/ 0 Cannes Lions now rewards humor. Great. But why the flinch center of attention? https://globalnewspost.com/2025/06/cannes-lions-now-rewards-humor-great-but-why-the-cringe-focus/ https://globalnewspost.com/2025/06/cannes-lions-now-rewards-humor-great-but-why-the-cringe-focus/#respond Wed, 04 Jun 2025 11:11:00 +0000 https://globalnewspost.com/2025/06/cannes-lions-now-rewards-humor-great-but-why-the-cringe-focus/ Paddy Gilmore will probably be in Cannes for The Drum, reviewing commercials that tickle his humorous bone. Today, he finds what developments we noticed within the humor class closing 12 months as a part of his Funny Matters column. For me, one of the most largest adjustments within the Cannes Lions International Festival of Creativity …

Source

The post Cannes Lions now rewards humor. Great. But why the flinch center of attention? appeared first on Global News Post.

]]> https://globalnewspost.com/2025/06/cannes-lions-now-rewards-humor-great-but-why-the-cringe-focus/feed/ 0 I noticed iPhone rock my shopper Nokia. Are Sam and Jony designing any other large jump? https://globalnewspost.com/2025/06/i-saw-iphone-rock-my-client-nokia-are-sam-and-jony-designing-another-big-leap/ https://globalnewspost.com/2025/06/i-saw-iphone-rock-my-client-nokia-are-sam-and-jony-designing-another-big-leap/#respond Tue, 03 Jun 2025 12:15:00 +0000 https://globalnewspost.com/2025/06/i-saw-iphone-rock-my-client-nokia-are-sam-and-jony-designing-another-big-leap/ Left Field Labs’s Yann Caloghiris explores whether or not Sam Altman and Jony Ive can create {hardware} to enrich their game-changing AI instrument. Last week, Altman and Ive dropped a teaser video for his or her new corporate, ‘io’, reputedly launching a brand new class of AI-powered units. Initially the vibe of the video used …

Source

The post I noticed iPhone rock my shopper Nokia. Are Sam and Jony designing any other large jump? appeared first on Global News Post.

]]> https://globalnewspost.com/2025/06/i-saw-iphone-rock-my-client-nokia-are-sam-and-jony-designing-another-big-leap/feed/ 0 Asana CMO Shannon Duffy on hiring: ‘I care little about where someone went to school’ https://globalnewspost.com/2025/06/asana-cmo-shannon-duffy-on-hiring-i-care-little-about-where-someone-went-to-school/ https://globalnewspost.com/2025/06/asana-cmo-shannon-duffy-on-hiring-i-care-little-about-where-someone-went-to-school/#respond Tue, 03 Jun 2025 10:21:00 +0000 https://globalnewspost.com/2025/06/asana-cmo-shannon-duffy-on-hiring-i-care-little-about-where-someone-went-to-school/ The advertising leader tells Tim Healey why lecture room idea is not any fit for paintings revel in, and the way vulnerability shapes high-performing groups. Since coming into the arena of promoting over 20 years in the past, you’ve in reality carried out all of it. You’ve labored throughout B2C and B2B advertising, with management …

Source

The post Asana CMO Shannon Duffy on hiring: ‘I care little about where someone went to school’ appeared first on Global News Post.

]]> https://globalnewspost.com/2025/06/asana-cmo-shannon-duffy-on-hiring-i-care-little-about-where-someone-went-to-school/feed/ 0 Winning within the mindset generation: ‘it is not about chasing impressions, however making genuine ones’ https://globalnewspost.com/2025/06/winning-in-the-mindset-era-its-not-about-chasing-impressions-but-making-real-ones/ https://globalnewspost.com/2025/06/winning-in-the-mindset-era-its-not-about-chasing-impressions-but-making-real-ones/#respond Tue, 03 Jun 2025 07:00:00 +0000 https://globalnewspost.com/2025/06/winning-in-the-mindset-era-its-not-about-chasing-impressions-but-making-real-ones/ Forget cookies and old-fashioned focused on methods – trendy entrepreneurs are navigating the ‘mindset generation’, the place luck hinges on interpreting the patron mindset in genuine time. How can context, consideration and inventive assist them release relevance at scale? Identity-based commercials are shedding their grip. Outdated tech and inappropriate focused on are using customers to …

Source

The post Winning within the mindset generation: ‘it is not about chasing impressions, however making genuine ones’ appeared first on Global News Post.

]]> https://globalnewspost.com/2025/06/winning-in-the-mindset-era-its-not-about-chasing-impressions-but-making-real-ones/feed/ 0 Winning within the mindset generation: ‘it’s no longer about chasing impressions, however making genuine ones’ https://globalnewspost.com/2025/06/winning-in-the-mindset-era-its-not-about-chasing-impressions-but-making-real-ones-2/ https://globalnewspost.com/2025/06/winning-in-the-mindset-era-its-not-about-chasing-impressions-but-making-real-ones-2/#respond Tue, 03 Jun 2025 07:00:00 +0000 https://globalnewspost.com/2025/06/winning-in-the-mindset-era-its-not-about-chasing-impressions-but-making-real-ones-2/ Forget cookies and out of date concentrated on methods – fashionable entrepreneurs are navigating the ‘mindset era’, the place good fortune hinges on decoding the shopper mindset in genuine time. How can context, consideration and artistic lend a hand them liberate relevance at scale? Identity-based commercials are shedding their grip. Outdated tech and beside the …

Source

The post Winning within the mindset generation: ‘it’s no longer about chasing impressions, however making genuine ones’ appeared first on Global News Post.

]]> https://globalnewspost.com/2025/06/winning-in-the-mindset-era-its-not-about-chasing-impressions-but-making-real-ones-2/feed/ 0