Tag Archives: Brand strategy

We take a seat down with Keith Carswell, director of monetary innovation and construction for the City of Miami, as a part of The Drum’s Miami Report. Miami has lengthy been identified for its sunshine and salsa, however when you ask Keith Carswell, director of monetary innovation and construction for …

BuzzFeed is trying out a brand new trail for virtual publishers looking for sustainable earnings — person who sidesteps conventional show advertisements and associate hyperlink dumps in favour of AI-powered trade woven immediately into content material. Its fresh tie-up with Shopsense AI permits the writer to serve dynamic product placements, …

Heineken UK’s director of innovation, insights and strategic making plans tells Tim Healey why entrepreneurs wish to keep grounded, concentrate carefully and not overestimate the function their emblem performs in other folks’s lives. You’ve labored throughout primary beverages manufacturers like Treasury Wine Estates, Bacardi Brown-Forman, and now over a decade …

To be identified is something. To be most well-liked is every other. Gordon Young highlights a topic dealing with the sector’s peak manufacturers. They say you’ll’t be too large. But judging through the newest Kantar BrandZ Global Top 100 file, one of the crucial US’s most useful manufacturers may quickly …

Back in 2003, David Beckham gave the impression in Pepsi’s spoof ‘Wild West’ advert, proceeding a partnership with the logo that started in 1999. The memorable spot additionally featured his Manchester United teammates Juan Sebastián Verón and Gary Neville. Since then, the retired footballer and entrepreneur has gave the impression …

The gaming trade is booming, however maximum manufacturers nonetheless deal with in-game promoting like a virtual afterthought. Jason Pak, leader of personnel at ReneVerse, explores how advertisers can faucet into an target audience of just about 3.3 billion gamers international. Hint – it is about price, no longer simply visibility. …