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Tag Archives: Brand Experience

An open letter to Cannes Lions: you want to do extra for Brand Experience & Activation

An open letter to Cannes Lions: you want to do extra for Brand Experience & Activation

Experiential advertising and marketing is riding expansion for the entire trade. Yet, says Shelley Elkins of NVE Experience Agency in an open letter, it’s no longer being correctly known through Cannes Lions. We are the individuals who create the moments that Cannes competition goers go back and forth from all …

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