Speaking at The Drum Awards for Marketing EMEA judging day, Müller UK advertising and marketing head Melissa Goffe defined that with such a lot of media alternatives now to be had, that specialize in ‘lots of littles’ is how to be successful. In a media panorama increasingly more outlined by …
Read More »When financial headwinds blow, CPG manufacturers should assume good
How do you supply cost when family budgets are squeezed? Dan Perez of Epsilon explains how CPG manufacturers can lend a hand give cost-conscious customers the financial savings they would like. The consumer-packaged items (CPG) trade is grappling with escalating pressures from inflation and attainable price lists, presenting primary demanding …
Read More »Raising the bar: the ability of storytelling within the AI technology
Written by way of Deborah Lawal, senior technique government at The Goat Agency and a part of the DigiLearning cohort 2025, this text is a part of a distinct sequence from DigiLearning mentors and younger mentees who attended the POSSIBLE convention in Miami to realize firsthand perception into the way …
Read More »Why information – no longer Don Draper – will make us extra human
At the judging consultation for The Drum Awards for Marketing US, held 63 flooring above Manhattan in Stagwell’s World Trade Center HQ, a trio of trade leaders got here to a stunning conclusion: information – lengthy blamed for the dying of creativity – may simply be the object that brings …
Read More »Can the CMO ever get replaced by way of a work of equipment?
For our Martech for Drummies focal point, this week’s version of Agency Advice asks most sensible entrepreneurs precisely how the growth of era into each and every facet of the advert biz is impacting the highest of the totem pole. We used to mention ‘there’s an app for that’. Increasingly …
Read More »US govt is the use of AI for exceptional social media surveillance
Data and AI gear allow large surveillance of social media Tada Images/Shutterstock The US govt is increasing its surveillance of social media to observe thousands and thousands of tourists and immigrants – and its embody of extra information analytics and synthetic intelligence gear may just building up scrutiny of US …
Read More »OpenAI says nonprofit will retain keep watch over of corporate, bowing to outdoor drive
Sam Altman, CEO of OpenAI, is noticed thru glass, right through an tournament at the sidelines of the Artificial Intelligence Action Summit in Paris, France, on Feb. 11, 2025. Aurelien Morissard | Via Reuters OpenAI has bowed to drive from civic leaders and ex-employees, pronouncing in a weblog publish on …
Read More »AI would possibly ‘exacerbate inequality’ at paintings. Here’s how professionals suppose corporations will have to deal with that
The upward thrust of AI may cause each “utopian” and “dystopian” results sooner or later, says AI professional Pedro Uria-Recio. Mtstock Studio | E+ | Getty Images Workplace leaders are grappling with balancing between prioritizing folks and benefit making amid the speedy upward thrust of artificial intelligence. Companies have a …
Read More »‘Large selection of overseas traders’ skittish about making an investment in America, longtime investor Rebecca Patterson warns
Join us for without equal, unique, in-person, interactive tournament with Melissa Lee and the investors for “Fast Money” Live on the Nasdaq MarketSite in Times Square on Thursday, June 5. Global traders are present process a structural reconsider in their publicity to U.S. markets, in step with financial knowledgeable Rebecca …
Read More »We’re all changing into extra savvy to AI-washing
We’ve all observed it: empty guarantees of complicated features that don’t dangle water. Raquel P. of Propellernet explains learn how to discern the great AI equipment from the unhealthy. You’ve more than likely observed it. A pitch deck screaming about an ‘’AI-powered perception” that seems to be a relatively fancier …
Read More »