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Tag Archives: Advertising effectiveness

What CAVU understands about branding that legacy CPGs nonetheless don’t

What CAVU understands about branding that legacy CPGs nonetheless don’t

In a client economic system the place spending is supposedly slowing down, Native Pet’s “Let Dogs Be Dogs” marketing campaign — a completely satisfied montage of canines being, smartly, absolute menaces — lands as one thing quietly radical. It doesn’t promote worry. It doesn’t promote details. It sells feeling. And …

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