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Tag Archives: Adtech & martech

Retail media’s subsequent frontier? Why self-driving vehicles may well be the brand new advert house battleground

Retail media’s subsequent frontier? Why self-driving vehicles may well be the brand new advert house battleground

With self sufficient cars inching nearer to fact, entrepreneurs are eyeing a brand new alternative: captive audiences at the transfer. Tesla’s much-teased robotaxi rollout is in spite of everything nearing first equipment. Elon Musk says a pilot fleet of 10 cars will hit the roads in Austin by means of …

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BuzzFeed’s quiet retail revolution: within its AI trade play

BuzzFeed’s quiet retail revolution: within its AI trade play

BuzzFeed is trying out a brand new trail for virtual publishers looking for sustainable earnings — person who sidesteps conventional show advertisements and associate hyperlink dumps in favour of AI-powered trade woven immediately into content material. Its fresh tie-up with Shopsense AI permits the writer to serve dynamic product placements, …

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