Tag Archives: Ad Spend

For the primary time for the reason that tariff saga started, the patron items giants have up to date the marketplace, revealing now not simplest their trade efficiency but additionally their promoting plans for the rest of 2025. WPP, IPG, Omnicom, Havas and Publicis have all used their fresh updates …

OOH advert spend simply hit $9B. Behind the increase is a media channel remodeling quicker than many understand. Out-of-home promoting, lengthy related to roadside billboards and subway posters, is present process a quiet evolution. In 2024, the channel surpassed $9 billion in spend, outpacing conventional media like radio, newspapers, and …