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Think user, now not affected person: the name of the game to good fortune for healthcare manufacturers

Think user, now not affected person: the name of the game to good fortune for healthcare manufacturers

Patients have already got the facility. Darren Low of Ideas + Outcomes explains why healthcare manufacturers treating lifelong stipulations will have to undertake consumer-brand considering – or possibility irrelevance. Patients deserve extra. More selection, extra empathy, and extra regulate over the selections shaping their day-to-day lives. For folks managing lifelong …

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