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‘We’re no longer in our shoppers’ heads 24/7’: Heineken’s Rebecca Haigh on emblem fact tests

‘We’re no longer in our shoppers’ heads 24/7’: Heineken’s Rebecca Haigh on emblem fact tests

Heineken UK’s director of innovation, insights and strategic making plans tells Tim Healey why entrepreneurs wish to keep grounded, concentrate carefully and not overestimate the function their emblem performs in other folks’s lives. You’ve labored throughout primary beverages manufacturers like Treasury Wine Estates, Bacardi Brown-Forman, and now over a decade …

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Ad of the Day: Fantl Sport appears to encourage with ode to golfing and resilience

Ad of the Day: Fantl Sport appears to encourage with ode to golfing and resilience

Fantl Sport has unveiled a rousing advert marketing campaign titled ‘One Shot at Life,’ which hopes to inspire other people to not be dismayed when issues don’t at all times cross to plot. The maximum vital existence classes regularly come from disappointments or mistakes, the movie heeds. The black-and-white spot …

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​Let’s pay attention it for the account managers, the actual persuaders

​Let’s pay attention it for the account managers, the actual persuaders

Account managers. Who wishes ’em? Successful companies that’s who. Leagas Delaney’s Gareth Davies explains. A ConnectedIn publish from Sir John Hegarty stuck my eye the opposite week. Unsurprisingly, it had an excellent hook. ‘In the early days of Saatchi & Saatchi, we made a massive mistake.’ For a person who …

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Does Lightroom’s AI Image Processing Work on Night Photography Too?

Does Lightroom’s AI Image Processing Work on Night Photography Too?

Adobe’s new Adaptive Color Profile makes use of AI to investigate a picture, adjusting colour, tone, and distinction of uncooked photographs. Unlike presets, Adaptive Color Profile isn’t a “one size fits all.” How would it not paintings with evening images photographs, that are notoriously tricky for AI to interpret? What …

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Marketers need to cross inexperienced – however is GenAI locking them right into a carbon lure?

Marketers need to cross inexperienced – however is GenAI locking them right into a carbon lure?

The virtual equipment powering advertising and marketing’s long run is also undermining its local weather guarantees. The Drum examines the disconnect and what it’s going to take to mend it. They imagine in internet 0. They say it’s excellent for trade. They even be expecting their companies and distributors to …

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Walking the tariff tightrope: easy methods to in finding steadiness in unsure instances

Walking the tariff tightrope: easy methods to in finding steadiness in unsure instances

As tariff communicate rattles the worldwide economic system, entrepreneurs face recent force to do extra with much less. But uncertainty doesn’t need to imply instability. Analytic Partners’ Maggie Merklin unearths how Commercial Analytics may give CMOs the readability – and self assurance – to show financial headwinds into strategic merit. …

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