Atul Shah is a seasoned entrepreneur who founded Hy-Pro, a leading global sporting goods brand. Over the years, he has built a portfolio of successful brands, including ZINC, the top scooter brand in the UK, FLYTE, the innovative luggage and scooter case company, and JAXJOX, an innovative and connected fitness brand he co-founded. Atul is a passionate sports enthusiast and an ardent supporter of Arsenal Football Club.
Hy-Pro has earned a reputation as a sports industry leader, with licensing agreements with major brands such as The Football Association, Liverpool FC, Chelsea FC, Arsenal FC, and UEFA, among other long-term partnerships. Recently signed pan-European license agreements for the Euro 2024 Championship further enhance its reputation in the industry. Additionally, Hy- Pro has become one of the fastest-growing international suppliers of OEM products in the Far East, highlighting its innovation and development capabilities.
In the UK, Hy-Pro is expanding its brand awareness, thanks to the popularity of its latest innovation,’ Street Gliders,’ a playground craze that enjoyed phenomenal success. Every new Hy-Pro brand will be marked by originality, creativity, and imagination, in line with its mission to bring innovative products to the market.
Hy-Pro, an International Sporting Brand, Acknowledged as a Top 20 UK SME Exporter in E2E International Track
- 25 May 2023
- 8 Views
Jack Wilson is an experienced finance writer and analyst with a deep understanding of the global economy, stock market, and personal finance. He holds an MBA in Finance and has worked in the industry for over 12 years. Jack's insights and commentary have been featured in various financial publications. In his spare time, he enjoys investing and following the latest market trends.
Are Your Banking Partners Overcharging You?
1 June 2023