A Guide to Online iGaming Affiliate Marketing

Companies have begun to recognize the value of putting information technology to use in affiliate marketing efforts. Using this type of marketing helps to increase the visibility of brands being advertised and provides valuable revenue for their affiliates.

Many industries provide valuable affiliate marketing opportunities. Providers of affiliate marketing programs give prospective partners the opportunity to provide marketing for top brands in return for significant financial reward. One of the most profitable industries for affiliate marketing is igaming.

Why igaming is so popular for affiliate marketing

The profitability of affiliate marketing in igaming is largely due to the fact that the industry has a global reach. There are fans across the world, from igaming enthusiasts in Finland playing at nettikasinot (online casinos in the Finnish language) to lovers of igaming in Germany choosing an online Kasino (casino in German). This reach makes igaming affiliate opportunities some of the most valuable available.

How does igaming affiliate marketing work?

Put simply, affiliate marketing opportunities in the world of igaming give individuals or organizations the opportunity to make money from using technology to promote various online igaming brands.

There are many different types of people and businesses that can take advantage of igaming affiliate marketing including:

• Bloggers who play at, and review, igaming sites.
• Owners of websites in a related industry to igaming.
• Owners of websites that are dedicated to reviewing and recommending the best online igaming sites.

Payment models for igaming affiliate marketing

There are several different models that can be used to provide payment for traffic that results from using technology in affiliate marketing.

Revenue Share

Revenue share, which is also known as RevShare is a model whereby the affiliate gets a percentage of the revenue that a lead they created provides at an igaming site, over the entire period that the lead plays there.

This revenue model provides returns for the affiliate over a long period. However, it also has a downside because revenue is decreased each time the lead wins while playing.

 

Cost-per-Acquisition or CPA

This model works for shorter-term leads. It provides payment based on a certain action. For instance, an igaming site may make a payment when a lead downloads the desktop version of the site or an app. Alternatively, it may make a payment when the lead makes a deposit.

 

Hybrid

As you might suspect, this is a hybrid of the other two models. The affiliate gets a payment when a lead they create takes a certain action and further payments as ongoing actions, like making a deposit, are taken down the line.

The best technology for igaming affiliate marketing

Technology is at the forefront of driving opportunities in affiliate marketing in igaming. With this in mind, it’s important for affiliates to understand which technological resources represent the best opportunities for producing most leads for brands and securing the best financial rewards.

Social Media

Social media is widely used for affiliate marketing in most industries. In respect of affiliate marketing in igaming, Instagram and Facebook are platforms that are used most often. However, marketers do need to be able to work around any restrictions on the promotion of igaming opportunities.

Applications

Apps are one of the most common areas of technology to be used for igaming affiliate marketing. They provide the opportunity for affiliates to use push notifications to help create leads for brands.

Websites

Affiliates have the opportunity to publish banners, native ads, and other promotional material, on their websites. They may also have access to other websites whose owners are willing to publish promotional material for them. This can be an excellent way of sending leads towards igaming brands online.

Streaming Platforms

Streaming platforms like YouTube and Twitch attract billions of views every day, overall. This gives igaming affiliates a great opportunity to live stream igaming content with links to the brands that they are promoting. They can also save live content so that it continues to create ongoing traffic. It’s also possible for affiliates to use popular vloggers to help them market brands.

Given the ongoing popularity of igaming, it seems likely that it will continue to be one of the most profitable industries when it comes to affiliate marketing.