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As Mark Read prepares to step down, ideas have became to who will take at the maximum difficult activity in promoting.
Pressure have been construction on Mark Read after the coming of City heavyweight Philip Jansen, a former BT boss, at first of the yr. Jansen was once hauled in as WPP chairman to show the percentage value round and hypothesis temporarily fixed that, except Read may just ship effects, a C-suite shake-up was once inevitable. Despite Read’s plan to double down on AI and put GroupM on the center of the trade, WPP has endured to endure headline-making consumer losses, together with the Coca-Cola US media transient, Paramount’s world trade and (if the advert business rumor mill is to be believed) the $2bn world Mars account.
Taking to LinkedIn, business analyst Ian Whittaker mentioned: “I feel Mark’s legacy will grow to be extra favored in time and greater than possibly it’s been now. Following Sir Martin Sorrell as CEO was once all the time going to be tricky, no longer simply as a result of the personalities concerned but additionally as a result of WPP was once a fabricated from Sir Martin’s introduction and such transitions are all the time tricky.
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