What’s subsequent for Oura Ring in non-public well being and health tracking, in line with CEO Tom Hale

When the theory for the Oura Ring was once first spawned in 2013, the corporate’s founders envisioned a tool that may take an exact take a look at sleep and restoration, two essential sides of total well being that they felt few wearable equipment had prioritized to that time.

Now, over a decade later, Oura’s ambitions have developed to grow to be healthcare and private well being, all whilst disrupting the rising wearables business.

“The vision for the future of Oura has to do with the doctor in your pocket,” Oura CEO Tom Hale stated in an look on CNBC’s “Squawk on the Street” on Tuesday. “Everyone already has kind of a supercomputer in their pocket — everyone should have a wearable device which is monitoring them continuously that just fits into their life, and then a machine intelligence which is overlooking them to provide them preventative personal care to help them live their best and healthiest life.”

Oura, which was once ranked No. 23 at the 2025 CNBC Disruptor 50 checklist, has hastened its shift against broader well being tracking thru a mix of technological upgrades, product advances, fundraising, acquisitions, and the use of AI, LLMs and analytics. That has helped the corporate expand its imaginative and prescient from simply sleep to cardiovascular well being, pressure & resilience, girls’s well being, and now vitamin and consuming conduct.

It additionally manner evolving past monitoring issues simply with a hoop, main Oura into new partnerships with firms like Dexcom, one of the crucial leaders in glucose biosensing by way of its glucose track, and thru options like an AI well being trainer and the facility to take footage of your meals and add it into the app for vitamin breakdowns and AI-driven recommendation.

While that pushes Oura additional right into a broader wearables class competing along extra all-in-one units like watches from Apple, Google and Samsung, in addition to targeted health units from firms like Garmin and Whoop, Hale stated that the remainder of the class “pushes us to go further and farther ahead in creating innovations that are going to blow people’s minds.”

“We’re really focused on the things that matter that are going to change your health picture,” he stated.

Hale stated he believes one of the crucial largest competition Oura faces is “people just not being aware of the benefits” of dressed in the hoop, however the corporate’s greater focal point on total well being and wellness is resonating with shoppers.

In June 2024, Oura introduced that it had bought greater than 2.5 million rings. Now, a few yr later, Hale stated the corporate has “roughly doubled the business, and we continue to grow.”

Hale stated the corporate had in the past introduced it was once going to do about $500 million in income remaining yr, and this yr “it’s definitely going to be a lot larger than last year.”

While that does not imply an IPO is at the horizon — Hale stated the corporate has “some catching up to do before we’re ready to be a public company” — Oura sees a number of room forward to proceed to lean into what its ring wearers are increasingly more on the lookout for.

“We see a world where you might be using some sensor for some amount of time to learn some lesson, but the device you’re going to have on your body to monitor your sleep, your activity, your overall health [and] make predictions about your health, will be the Oura Ring,” Hale stated.