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The Music Industry By the Numbers: From the TikTok Effect to Beyoncé’s Economic Impact

The Music Industry By the Numbers: From the TikTok Effect to Beyoncé’s Economic Impact

Beyoncé plays all through her ‘Cowboy Carter’ excursion in Chicago. Raven Varona by the use of PictureGroup/Shutterstock

Presenting the newest installment of W’s column, “By the Numbers,” during which we have a look at a given box—from artwork and style to track and flicks—throughout the metrics which are defining it. Bringing in combination each the crucial and the eccentric, we’re telling a sui generis tale of an trade. For W’s annual Pop factor, we’re turning our lens at the track international, from streaming information to the TikTok impact, to take inventory of what’s shaping the sound of now.

XO/Republic Records

On reasonable, 99,000 songs an afternoon are uploaded to streaming platforms.

1% of artists on Spotify generate 90% of streams.

With greater than 4,000,000,000 performs, The Weeknd’s 2019 tune “Blinding Lights” has change into essentially the most streamed tune ever on Spotify.

Mike Coppola/Getty Images for MTV

With just about 2,600,000,000 performs, Benson Boone’s “Beautiful Things” was once essentially the most streamed tune on the earth remaining yr.

Monica Schipper/Getty Images for The Recording Academy

For 14 weeks this yr, a Kendrick Lamar tune has been No. 1 at the Billboard Hot 100—the longest any artist has held the highest spot in 2025.

Samir Hussein/WireImage

In the primary 3 months of 2025, 81% of the highest songs at the U.Okay. charts have been outdated releases.

8 months after Lola Young debuted the tune “Messy,” it reached No. 1 within the U.Okay.

Doja Cat’s “Say So” went viral in 2020 due to a well-liked TikTok dance. | Photo by way of Getty Images/Getty Images for SHEIN

84% of songs at the Billboard Global 200 checklist went viral on TikTok first.

19% of No. 1 hits are about empowerment.

13% are about hooking up.

Zach Bryan plays on the Stagecoach Music Festival in April 2025. | Scott Dudelson/Getty Images Entertainment/Getty Images

In 2022, nation songs made up 0% of the Billboard Hot 100 checklist. In 2024, they made up about 25%.

Kendrick Lamar and Sza performat the Super Bowl Halftime Show. | Kara Durrette/Getty Images Entertainment/Getty Images

Last yr, hip-hop track had 2 instances the collection of streams that pop track did.

Only 5.9% of manufacturers in the back of in style songs in 2024 have been ladies.

Scott Dudelson/Getty Images Entertainment/Getty Images

In the tune “like JENNIE” the Blackpink Okay-pop famous person says her title 64 instances.

Kevin Mazur/WireImage/Getty Images

About 2.5 million other people attended Lady Gaga’s display at Rio’s Copacabana Beach in May, making it the highest-attended live performance ever for a feminine musician.

The report was once in the past held by way of Madonna, who drew 1.6 million fanatics to Copacabana Beach in 2012.

Jonas Bros (left) and Joni Mitchell (proper). Watal Asanuma/Shinko Music/Getty Images

92% of polled Americans have heard of the Jonas Brothers.

77% have heard of Joni Mitchell.

Marc Piasecki/WireImage

1 pop famous person—Katy Perry—was once within the all-female team that went to area on a rocket operated by way of Jeff Bezos’s Blue Origin.

INA FASSBENDER/AFP by the use of Getty Images

37% of guys uncover new track via video video games.

Anadolu/Anadolu/Getty Images

Only 50% of people that purchased vinyl in 2023 owned a report participant.

Courtesy of Netflix

$1,100,000 (no longer together with a $5,000 provider rate) was once the indexed value of the “Prometheus” package deal for Fyre Festival 2—sooner than it was once indefinitely postponed.

Albany Times Union/Hearst Newspapers/Hearst Newspapers/Getty Images

43% of Gen Z within the U.Okay. would surrender alcohol for 6 months to sit down entrance row at their favourite artist’s live performance.

Michel Linssen/Redferns

In July, for the primary time in 5,790 days, Oasis’s Noel and Liam Gallagher will carry out in combination.

Jim Dyson/Getty Images

Since 2022, greater than 10,300,000 tickets had been offered for Coldplay’s Music of the Spheres World Tour, essentially the most any artist has ever offered for a unmarried excursion. It has 29 live shows left.

Kevin Mazur/WireImage/Getty Images

Premium tickets for Beyoncé’s Cowboy Carter excursion are 31% dearer than they have been for her 2023 Renaissance excursion.

The Renaissance excursion generated an estimated $4,500,000,000 for the American economic system.

Anwar Hussein/WireImage

Beyoncé’s “Crazy in Love” is 1 of the 17 songs on His Majesty King Charles III’s reputable playlist on Apple Music.

Noam Galai/Getty Images Entertainment/Getty Images

By 2030, the track merch marketplace is predicted to develop by way of $2,300,000,000, to a complete estimate of $16,300,000,000.

Photo by way of Dana Jacobs/WireImage

$89,000 was once the cost of the unitard worn by way of Chappell Roan within the “Hot to Go!” track video, offered at an public sale for Los Angeles wildfire reduction.

F. Carter Smith/Bloomberg by the use of Getty Images

70% of polled Brits suppose there’s no age at which it turns into beside the point for rock stars to accomplish.

At 92 years outdated, Willie Nelson continues to be on excursion.

Sources: Luminate, Rolling Stone, Variety, Hit Song Deconstructed, USC Annenberg, Edison Research, YouGov, Washington Post, The Independent, Yahoo, Pollstar, The Times of London, The New York Times, Billboard, Midia Research


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