The Drum Awards for Marketing EMEA 2025 winners printed

Taking house the Grand Prix this yr is ‘This is my space, this is Me45’ via T&Pm for Karo. It additionally gained Gold within the Healthcare and Pharma and the Social Purpose classes.

The marketing campaign for its E45 logo boldly championed trans-inclusive dermatological care via taking part with the trans neighborhood, offering necessary healthcare sources and launching unique promoting, demonstrating that empathetic, purpose-driven advertising and marketing can power each social alternate and industrial good fortune.

The Not for Profit Grand Prix, in the meantime, is going to Earnies for its ‘Killed Here’ for Killed Women. It additionally gained Gold within the Charity or Not for Profit class.

A feminine-led crew partnered with the charity Killed Women to create robust black-and-blue plaques memorializing girls murdered via companions in their very own properties, elevating consciousness and lobbying executive for equivalent sentencing regulations – an effort that ended in nationwide popularity and, most significantly, a a hit alternate within the legislation.

Jury chief Angela Affinita, director of world advertising and marketing for Disney shopper merchandise at The Walt Disney Company, bestowed the coveted President’s Award to The Gang for its ‘The Co-Worker’ paintings with Ikea. It additionally gained Gold within the Media Innovation and Metaverse classes.

Facing stiff festival for younger skill, Ikea introduced an cutting edge Roblox-based recruitment marketing campaign that gamified genuine activity roles, attracted 178,000 digital packages, reached over 6.7 million customers, boosted sure perceptions of operating at Ikea and ended in a 50% surge in real-world activity packages, making it the corporate’s maximum a hit recruitment effort up to now.

The Drum Awards for Marketing EMEA is the second one in a three-legged world excursion celebrating the arena’s very best advertising and marketing over the approaching weeks. The Drum Awards for Marketing APAC came about on May 29, with The Drum Awards for Marketing Americas nonetheless to come back on June 12. All occasions are streamed are living and on-demand on thedrum.com.

You can to find out all of the Gold winners from this yr’s EMEA match under and take a look at the Gold, Silver and Bronze winners in complete on The Drum Awards for Marketing EMEA web site.

Grand Prix

‘This is my space, this is Me45’ via T&Pm for Karo

Not for Profit Grand Prix

‘Killed Here’ via Earnies for Killed Women

President’s Award

‘The Co-Worker’ via The Gang for Ikea

AI

‘Snickers: Mourinho’s Own Goal No No’s’ via T&Pm for Mars Wrigley | Snickers

Advertising

‘Sky Mobile – Brilliance in Advertising You Can Expect More From’ via Sky Ireland

Automotive

‘Original Copies’ via Publicis Middle East for Stellantis Middle East

B2B

‘Doom Mowers’ via Prime Weber Shandwick for Husqvarna

and

‘No Room for Error: Driving Awareness, Action, and Business Growth in Confined Space Safety’ via Fifth Ring for MRS Training and Rescue

Charity or Not for Profit

‘Killed Here For Killed Women’ via Earnies for Killed Women

Consumer Tech

‘Sky TV – it’s now not only one factor’ via Sky UK

Content

‘Life, death, and rock and roll: How Bez and Shaun Ryder got the nation talking about funeral wishes’ via Carat UK for Co-op Funeralcare

Creative

‘Wear Wool, Not Waste’ via 20(Something) for The Woolmark Company

Creative Innovation

‘Taco Bell: Educating the UK on what a meal deal looks like’ via Publicis London for Taco Bell UK

Culture or Leisure

‘Paddy Power 2024 Europe’s Favourites’ via Paddy Power for Paddy Power

Data/Insight

‘What’s Your Cocktail Smart AI-Powered Ad’ via Keenfolks for Diageo

Design/Brand

‘From Fading to Flourishing: M&S Flower Market Brand Transformation’ via Whippet for Marks and Spencer

Digital Commerce

‘Deliveroo x Mob – Putting London in the Mood for Food’ via Initiative for Deliveroo

Disruption

‘Desk Break’ via Golin for Asics

Energy and Industry

‘Neso: Your Energy, Your Future, Our Purpose’ via Neso (National Energy System Operator) and Eulogy for Neso

Entertainment

‘Paddy Power 2024 Europe’s Favourites’ via Paddy Power for Paddy Power

Experience

‘Nike Au Centre Pompidou’ via Nike for Nike

Finance

‘Meal With a Movie Star’ via Ogilvy PR for HSBC

Food and Beverage

‘Footlongest Summer of Sport’ via Saatchi & Saatchi for Subway

Gaming

‘Haaland for the Win! Erling Haaland x Clash of Clans’ via Founder Creative for Supercell & David Agency

Government or Public Sector

‘Liming With Gran’ via Ketchum UK for Genomics England & University of Cambridge

Healthcare and Pharma

‘This is my space, this is Me45’ via T&Pm for Karo

Influencer Marketing

‘You vs Train x Big Manny’ via Storycatchers for Network Rail

and

‘Original Copies’ via Publicis Middle East for Stellantis Middle East

Media

‘Driving Double Digit Mattress Growth By Getting The Nation Off Their Screens And Into Bed’ via iProspect for Ikea

Media Innovation

‘The Co-Worker’ via The Gang for Ikea

Metaverse

‘The Co-Worker’ via The Gang for Ikea

OOH

‘TaskRabbit’s Viral Out Of Home Stunt Turning Heads Worldwide’ via Noise Media Group for TaskRabbit

PR

‘Mummy Pig’s Pregnancy Announcement Breaks The Internet’ via PrettyGreen & Hasbro for Hasbro

Partnership or Collaboration

‘Get Trained, Save Lives! Uefa and ERC train football fans in life-saving CPR skills’ via Uefa & ERC

and

‘Nigella meets Greggs’ via Greggs, Drummond Central & Hope&Glory for Greggs

Rebrand or Relaunch

‘Better With Omotenashi’ via Transmission for JCB Europe

Retail

‘Driving Double Digit Mattress Growth By Getting The Nation Off Their Screens And Into Bed’ via iProspect for Ikea

Search

‘Custom Tech Triggers Explosive Revenue Surge’ via Brainlabs for Estée Lauder

Social Media

‘Rescuerama: A remedy for everyday dramas’ via Rescue Remedy for Rescue Remedy (Nelson’s)

Social Purpose

‘This is my space, this is Me45’ via T&Pm for Karo

Sports & Fitness

‘Desk Break’ via Golin for Asics

Sustainability & Responsibility

‘Bupa: Health Is – Breaking barriers and building a legacy’ via Initiative for Bupa

Technology Innovation

‘Unsilence the Crowd’ via Sela X Newcastle United for Sela

Travel and Tourism

‘Halloween has an Irish past: beckoning travellers back to where it began’ via Publicis London for Tourism Ireland