The Drum Awards for Marketing Americas 2025 winners published

Taking house the Grand Prix this yr, in addition to taking Gold within the Digital Commerce class, is the ‘Used Barbie Dream Cars’ marketing campaign through MRM for General Motors/CarBravo, which creatively leveraged the Barbie toy automotive craze to shop for and resell them at truthful costs on a Shopify website mimicking its major platform, enlarge its honest-pricing emblem message and considerably spice up actual automotive gross sales, reaching a 91x ROI.

Meanwhile, jury chief Prateek Sood of Mastercard bestowed the coveted President’s Award on Dentsu Creative New York for its ‘Returning Creativity’ paintings for Crayola, which additionally gained Gold within the PR class. The marketing campaign leveraged nostalgia, unique analysis and a multi-channel earned media method to carry creativity as an very important, life-shaping precedence for youngsters and oldsters, sparking a countrywide dialog and riding households towards ingenious engagement.

The Drum Awards for Marketing Americas is the 3rd in a three-legged world excursion celebrating the arena’s perfect advertising. In the previous weeks, we’ve got additionally hosted The Drum Awards for Marketing APAC and The Drum Awards for Marketing EMEA. All occasions are streamed reside and are to be had on-demand on The Drum TV.

You can to find out all of the Gold winners from this yr’s Americas match under and try the Gold, Silver and Bronze winners in complete on The Drum Awards for Marketing Americas web site.

Grand Prix

‘Used Barbie Dream Cars’ through MRM for General Motors/CarBravo

President’s Award

‘Returning Creativity’ through Dentsu Creative New York for Crayola

AI

‘Smarter Campaigns, Better Results: How AI Helped Headspace Deliver Joy and Reduce Stress’ through Monks for Headspace

Advertising

‘David and Dave’ through Artists Equity for Stella Artois

B2B

‘Workday Presents: The Rock Stars of Business World Tour’ through Ogilvy for Workday

and

‘By America’s Side: Driving Mack Trucks Forward into the Future’ through Stein IAS for Mack Trucks

CPG/FMCG

‘Sasquatch in the Skies: Jack Link’s Takes National Jerky Day 2024 to New Heights’ through Padilla for Jack Link’s Snacks

Charity or Not for Profit

‘Doors of Opportunity’ through Fuse Create for Soles4Souls

Consumer Tech

‘Reimagining Oura Ring’s E-Commerce Experience’ through Instrument for Oura

Content

‘Undone’ through Turbo Tax Canada

and

‘Diss-Mas’ through Virtue Worldwide for MGA Entertainment

Creative

‘Reese’s on the Big Game. It’s Lava Time, Baby!’ through Erich & Kallman for The Hershey Company

Creative Innovation

‘Wäsche of the Wild’ through Zulu Alpha Kilo for Destination BC

Digital Commerce

‘Used Barbie Dream Cars’ through MRM for General Motors/CarBravo

Digital Experience

‘Lipton Zero: The Virtual Sampling Hack That Changed the Game’ through RocknRolla Guatemala for Lipton – CBC Guatemala

Disruption

‘Change the Board Game/SMD’ through Billups for Elf Beauty

Energy and Industry

‘Push Unleaded 88: Nature Will Thank You’ through Little Big Engine for Growth Energy

Entertainment

‘The Last Barf Bag’ through FCB Chicago for Dramamine

and

‘It’s Showtime: Beetlejuice, Beetlejuice’ through Hearts & Science for Warner Bros

Experience

‘Ford’s Michigan Central Open’ through Civic for Ford Motor Company

Fashion and Beauty

‘Disney x Balmain, celebrating 30 years of the beloved film for a fashion-loving audience’ through Disney Consumer Products for The Walt Disney Company

Finance

‘Undone’ through Turbo Tax Canada

Food and Beverage

‘Shake That Ess’ through Artists Equity for Dunkin’ through Inspire Brands

and

‘Arby’s Free Sandwich Month’ through Fallon for Arby’s

Gaming

‘Leveling Up Reality: Qiddiya’s Global Gaming Takeover’ through Mas for Qiddiya

Government or Public Sector

‘OECTA Know More’ through Pound & Grain Digital Inc for Ontario English Catholic School Teachers (OECTA)

Healthcare and Pharma

‘Serious Foreplay’ through Fuck Cancer & The Variable for Fuck Cancer

Media

‘It’s Showtime: Beetlejuice, Beetlejuice’ through Hearts & Science for Warner Bros

Media Innovation

‘Moon Music Lands on Roblox: Coldplay Reels in the Next Generation of Fans’ through Gamefam, Warner Music Group & Parlophone Records

and

‘10 Bricks Infinite Play’ through Snapchat for The Lego Group

Metaverse

‘It’s Showtime: Beetlejuice, Beetlejuice’ through Hearts & Science for Warner Bros

OOH

‘Verizon Super Bowl FanFest’ through Momentum Worldwide for Verizon

PR

‘Returning Creativity’ through Dentsu Creative New York for Crayola

Rebrand or Relaunch

‘Getting There Starts Here’ through McCann New York for State Street Global Advisors

Retail

‘Diss-Mas’ through Virtue Worldwide for MGA Entertainment

Rising Star

‘Rising Star: Olivia Clarke Turns Limits into Leadership’ through Nebo

Search

‘The Mixer: The Perfect Serve of Cocktails and Search’ through Greenpark for Campari Group

Social Media

‘Shake That Ess’ through Artists Equity for Dunkin’, Inspire Brands

and

‘Nutter Butter, You Good?’ through Dentsu Creative New York for Mondelez International

Social Purpose

‘Change the Board Game/SMD’ through Billups for Elf Beauty

Sustainability & Responsibility

‘Endless Runway’ through Edelman for eBay

and

‘Indeed’s Rising Voices Season 4’ through Indeed

Technology Innovation

‘NBC Big Board: Setting the Standard for Data Journalism’ through Code and Theory for NBCUniversal

Travel and Tourism

‘Hopper’s Travel Deal Tuesday’ through Hopper for Hopper