Pepsi skips the names and is going all in on meals with ‘Share a Pepsi’ marketing campaign

The new ‘Share a Pepsi’ marketing campaign introduces limited-edition bottles that includes photographs of burgers, tacos, sizzling canines, pizza, wings and different standard meals. The packaging replaces the acquainted ‘name-on-the-bottle’ layout observed in earlier beverage campaigns with a focal point on what the logo describes as “the real main character” of summer season: meals.

“At Pepsi, we never leave taste on the table, and we want to make sure fans aren’t missing out either,” mentioned Gustavo Reyna, Pepsi’s vice-president of promoting. “Real flavor magic happens when Pepsi meets great food, elevating every bite with bold refreshment.”

The activation builds on Pepsi’s broader Food Deserves Pepsi platform, which first introduced in 2024 and has featured ingenious executions akin to BBQ Crashers, Carne Asada Merece Pepsi and Undercover Cups. According to the logo, the marketing campaign is meant to spotlight how Pepsi’s taste profile pairs with a spread of meals, in particular at summer season gatherings.

As a part of the promotion, Pepsi is operating out-of-home and radio commercials throughout markets together with New York, Los Angeles, Dallas and Houston. Additional elements come with social media giveaways, a sweepstakes at the Pepsi Drops platform, and a one-day DoorDash promotion providing reductions to shoppers who acquire Pepsi merchandise along meals orders. Pepsi will even turn on on-site at EEEEEATSCON LA, distributing bottles throughout the pageant.

The marketing campaign highlights Pepsi Zero Sugar, which options prominently at the limited-edition bottles and stays a concern product for the corporate. The rollout additionally ties into the continuing Pepsi Challenge promotional excursion, which continues in the course of the fall.