Pankaj Tripathi Onboarded For A Major Car Brands New Ad Campaign

New Delhi: Actor Pankaj Tripathi is the brand new face of Hyundai’s newest promoting marketing campaign. Innocean India, the carmaker’s ingenious spouse, has unveiled the marketing campaign with Tripathi, highlighting the emotional and sensible concerns that affect automobile purchases in India. It specializes in a not unusual quandary confronted through consumers – opting for between aspirational wants and good monetary selections with value-driven offers.

The marketing campaign has been rolled out throughout tv, print, radio, and virtual platforms to make sure most achieve. It marks Hyundai’s endured effort to attach extra deeply with Indian families amid expanding demanding situations from Indian opponents like Tata Motors and Mahindra.

Santosh Kumar, COO of Innocean India, mentioned, “Choosing Pankaj Tripathi used to be an obtrusive choice. People see themselves in him. He is relatable. We wanted a voice that brings each relatability and self belief.”

Virat Khullar, AVP and Vertical Head – Marketing of Hyundai Motor India Limited, expressed, “We are overjoyed to welcome Pankaj Tripathi as the logo ambassador for this marketing campaign. Car purchasing is steadily a head-versus-heart choice, and thru this marketing campaign, we wish to guarantee consumers that Hyundai is the solution to each.”

Pulak Bisht, Creative Lead at Innocean India, has additionally vouched for the actor and mentioned, “Pankaj Tripathi has a novel allure. When it got here to handing over our message, ‘Logey toh Hyundai hi, chahe dil ki suno ya deals ki’, we couldn’t call to mind any person extra becoming.”