Maybe it is me and my TikTok For You Page, however there is a sense of nostalgia within the air at this time. Especially for nostalgic attractiveness merchandise within the 2000s to early 2010s technology. Prior to changing into attractiveness editor as an grownup, I used to be a complete attractiveness obsessive in my formative years (some folks gathered Pokemon playing cards, I gathered Lip Smackers, purchased from Claire’s Accessories with my pocket cash) and as I grew into my teenagers, I spent my weekends surfing the aisles of my native division shops and pharmacies while saving up my cash—and Boots Advantage Card issues— to put money into new attractiveness merchandise and top rate make-up and skin care. Trust me, I’ve attempted the entirety.
So, once I noticed not too long ago that Lancôme had tapped Y2K icons corresponding to Paris Hilton and Gossip Girl’s Chuck Bass to advertise the relaunch of the logo’s iconic Juicy Tubes lip glosses on Instagram, I knew that there used to be one thing Y2K within the air. There’s such a lot pleasure in reminiscing in regards to the attractiveness merchandise we first purchased as a youngster. But, as I’ve concept again to the goods I purchased and enjoyed in years long past by way of, I’ve come to grasp that such a lot of of those iconic Y2K merchandise are nonetheless to be had now—and in lots of instances, they are higher than ever.
So, sign up for me as we take a go back and forth down attractiveness reminiscence lane, that includes the nostalgic attractiveness merchandise of the 2000s and 2010s which might be simply as just right now as they had been then.
The Best Nostalgic Beauty Products
1. Lancôme Juicy Tubes
If you pulled this sort of lip glosses from your Cath Kidston tote bag in class, I simply know you had been that girl. Lancôme Juicy Tubes introduced in 2000 in an array of flavours (my non-public favorite? Marshmallow Electro—I will nonetheless bear in mind the odor and style). Truly, those lip glosses walked so Summer Fridays Lip Butters and Hourglass Phantom Glossy Balms may run. But 2025, they are having a comeback. Lancôme has accrued 2000s icons corresponding to Gossip Girl’s Chuck Bass (performed by way of Ed Westwick) and Paris Hilton to carry again this nostalgic lip gloss. If you grew up amassing Lip Smackers like I did, those felt just like the extra grown-up, increased model to coat your lips with. A real Y2K icon.
2. Benefit Hoola
Benefit
Hoola Matte Powder Bronzer
When I requested my fellow Who What Wear UK editors about their favorite nostalgic attractiveness merchandise, we shared reminiscences spent surfing division retailer attractiveness halls—and buying groceries Benefit’s attractiveness counters used to be a collective core reminiscence. With its retro-inspired packaging and tongue-in-cheek product names, Benefit all the time delivered whilst you sought after to regard your self with out compromising on amusing. Amongst our editors, it used to be the Benefit’s mascaras, powder bronzers and blushers that conjure probably the most nostalgia, and they are simply as just right now as they had been then. “I always used Hoola; then I remember signing up on a literal waitlist for Dallas, too” says Who What Wear UK deputy editor, Maxine Eggenberger. “I think I have the Hoola bronzer in my makeup bag from 2014 that I’m still yet to hit pan on,” says search engine optimization creator, Ava Gilchrist. The cult matte bronzer stood out in a sea of glittery bronzers from the time, and it now is available in an extra 4 sun shades, together with the unique, which provide the outside a veil of sun-kissed color.
3. YSL Touche Éclat Illuminating Pen
Yves Saint Laurent
Touche Éclat Illuminating Pen
YSL’s Touche Éclat is a real corridor of fame-level attractiveness product and used to be years forward of its time with its formula. Although it introduced in 1992, it used to be the highlighting concealer to possess within the 2000s and nonetheless has a permanence in make-up luggage nowadays. “YSL Touche Éclat is such a throwback,” says social media editor, Megan Storey. And I’ve to agree. Created by way of mythical make-up artist Terry de Gunzburg, the concealer-highlighter hybrid, encased in its iconic gold click-pen, used to be designed to remove darkness from the outside and conceal darkish circles and used to be advertised as ‘8 hours of sleep’ in a pen. If you might be like me, you may have utilized in flawed for years. It used to be by no means designed to be a heavy-duty concealer to hide blemishes and even the outside tone, however moderately to ship a steady, soft-focused glow which it’s essential use as a highlighter and to carry radiance to ordinary pores and skin or sculpt cheekbones and the cupid’s bow. It firstly got here in simply the only coloration, however now could be to be had in 12 sun shades to fit all complexions.
4. DKNY Be Delicious
DKNY
Be Delicious Be Tempted Eau de Parfum
Scent is possibly one of the vital robust of all of the senses for unlocking reminiscences and DKNY’s Be Delicious perfumes is without doubt one of the maximum nostalgic perfumes from the 2000s. I nonetheless bear in mind the ad with Lara Stone taking a chew out of a dewy inexperienced apple, and its precisely how this fragrance smells. It used to be some of the first perfumes I’ve ever owned and I distinctly bear in mind the odor of brilliant inexperienced, crisps apples. It used to be the fruity fragrance to possess on the time and the unique quickly had flanking scents within the type of Red Delicious, Golden Delicious and Be Delicious Fresh Blossom. Many of the unique scents are nonetheless to be had now and on the time, this felt like a level-up from the Charlie and Impulse frame sprays that clouded P.E. converting rooms.
5. Real Techniques Makeup Brushes
Real Techniques
Everyday Essentials Brush Set
If you had been a youngster within the 2010s, it is extremely most likely you owned a minimum of a few Real Techniques make-up brushes. Launching in 2011, Real Techniques brushes had been created by way of attractiveness YouTubers Sam and Nic Chapman (in a different way referred to as Pixiwoo) and had been synonymous with the YouTube technology all over the last decade. “I remember thinking as a teenager watching Zoe Sugg and Tanya Burr’s makeup tutorials that owning a set was peak sophistication,” says Gilchrist. “At the time I thought they were so expensive and such a ‘big girl’ investment that I’d stalk my local pharmacy to try and work out a way I could justify spending that much money on makeup tools that I had no clue how to use!” They stay very popular among attractiveness fanatics for his or her top quality efficiency on a drugstore price range.
6. Clinique Almost Lipstick in Black Honey
Clinique
Almost Lipstick Black Honey
Almost everybody has a nostalgic reminiscence of Clinique. For me, it used to be the logo my mum introduced her skin care and make-up from and infrequently, if I used to be fortunate, she would let me have the coveted reward with acquire. That used to be the place I found out Clinique’s Almost Lipstick in Black Honey, which stays a attractiveness counter icon. It seems to be intimidating within the tube, but it surely bestows lips with a mushy berry stain and has the fantastic energy of suiting everybody. It’s so sheer (but buildable) that you’ll simply swipe it on and not using a reflect. It’s now being favored by way of a whole new era too, with Gen Z making a song its praises too. You’ll now in finding it in a lip oil with the similar flattering hue in addition to a more moderen Pink Honey model that delivers a sheer wash of crimson to the lips.
7. Bobbi Brown Vitamin Enriched Face Base
Bobbi Brown
Vitamin Enriched Face Base
As moisturisers cross, Bobbi Brown used to be (and stays) some of the best possible to prep your make-up. “I am actually desperate to go back to my Bobbi Brown Vitamin Enriched Face Base Moisturiser—I remember stealing that from my mum when it came out when I was like 12. I used it again a couple of years ago, looking back, my skin was at its peak then—maybe this product had something to do with it,” says Eggenberger. You’ll frequently spot a minimum of one glass pot in any make-up artists kitbag. Why? It has the power to moisturise, plump and prep the outside with its creamy but non-greasy consistency, and has garnered a devoted following on account of it. Early on in my attractiveness profession, I bear in mind attending a Bobbi Brown masterclass the place they confirmed simply how a lot of a distinction this moisturiser makes to basis software. On one hand, the make-up artist implemented basis with out it and it temporarily oxidised and grew to become orange-toned. On the opposite hand she prepped with the Vitamin Enriched Face Base and the root stayed true to tone, whilst having a look smoother, glowier and much more flawless.
8. MAC Macximal Silky Matte Lipstick in Velvet Teddy
MAC Cosmetics
Macximal Silky Matte Lipstick in Velvet Teddy
We can’t speak about nostalgic attractiveness merchandise with out bringing up MAC lipsticks. They’re in point of fact in a league of their very own and are arguably the best possible lipsticks available in the market. “Some of my favourite nostalgic beauty products are MAC Lipsticks—I still wear Ruby Woo and Velvet Teddy,” says junior branded content material editor, Humaa Hussain. Whether you had been a Whirl girl, religiously wore Russian Red or counted Diva as your signature lip color, there used to be a coloration to fit everybody or even to at the moment, they are simply as iconic. The Macximal Silky Matte Lipsticks particularly are a favorite amongst editors with its at ease matte end that may not dry out your lips. Back then we enjoyed the brilliant and ambitious colors, however these days, we are dressed in them within the extra impartial hues or as a part of a lip combo (preferably paired with MAC’s iconic lip pencils).
9. The Body Shop Body Butter
The Body Shop
Coconut Body Butter
I misplaced rely of what number of tubs of The Body Shop‘s Body Butters I’ve been thru over time. They’re some of the emblem’s maximum iconic merchandise and I’m so happy that The Body Shop is recently coming round again once more. Ask any attractiveness editor and they will most likely agree that there used to be no different frame care emblem extra iconic right through the early 2000s, and its Body Butters stay unrivalled. Enriched with shea butter and coming in an array of scents (my favorite? Coconut, fingers down. I owned all the line within the odor) they depart your pores and skin intensely nourished, moisturised and frivolously scented.
10. Urban Decay Naked Eyeshadow Palette
Urban Decay
Naked Reloaded Eyeshadow Palette
For fellow millennials, this palette calls for no advent. I distinctly bear in mind the hype round Urban Decay’s authentic Naked palette release in 2010. It used to be furiously rotated in my Boot’s catalogue and most sensible of my Christmas want record. What set it aside from different eyeshadow palettes used to be the array of impartial, wearable sun shades that had the power to fit all pores and skin tones. The pigments had been buttery mushy and simple to mix, whilst the colors themselves went in combination harmoniously—it’s essential follow two or 3 and they might cross in combination seamlessly. I credit score Urban Decay for instructing me methods to follow eyeshadow. From on a regular basis impartial mattes to shimmering gold ( I temporarily hit pan on “Darkhorse”) this palette had the entirety it’s essential want for day or night time seems to be and permutations of the palette introduced along it. Much to the disappointment of its lovers, it used to be discontinued in 2018 and used to be in brief introduced again in 2024 as a restricted version palette, however for now, it is to be had as this Naked Reloaded palette with identical sun shades.
11. Barry M Nail Paint
Barry M
Gelly Hi Shine Nail Paint in Blue Guava
If you had been anything else like me, you’ll have reminiscences of heading in your native Boots or Superdrug on the weekends and spending your pocket-money on Barry M’s Nail Paints. While I favour milky manicures and sheer nail polishes as an grownup, as a tween, it used to be the brighter the easier. From cobalt blue and mint inexperienced to shimmering crimson and glitter, if you happen to sought after a selected color of nail polish, it’s essential ensure Barry M would have it, and it might most definitely be on 3-for-2. Barry M is recently going thru a rebrand and I be expecting a complete new era will come to realize its affordable and cheerful nail polishes too.
12. BareMinerals Original Loose Powder Foundation
BareMinerals
Original Loose Powder Foundation SPF 15
If you grew up right through the 2000s or 2010s, the chances are high that you as soon as owned a pot of bareMinerals’s iconic powder basis. With its herbal mineral formulation, you tapped slightly into the lid and used a fluffy brush to pick out up the product ahead of buffing it into the outside, leading to a matte but luminous end that presented spectacular and buildable protection. The “so pure, you can sleep in it” tagline for the bareMinerals make-up maximum for sure appealed to these people who ‘forgot’ to take their make-up off on the finish of the day, too. While lately we have been favouring dewy formulation by the use of pores and skin tints, this powder basis stays well-loved, in particular among the ones with oily or acne-prone pores and skin and is definitely tolerated by way of even the ones with very delicate pores and skin and rosacea.
13. GHD Original Hair Straighteners
GHD Hair
Original Hair Straightener
As hair straighteners cross, none are extra iconic than GHD hair straighteners. Launched in 2001, over 20 years on and they’re nonetheless thought to be probably the most best possible hair straighteners available in the market, and you’ll be able to in finding them in lots of the best possible hair salons and within the kitbags of famous person hairstylists who nonetheless suggest them to their purchasers. No different hair straightener labored in addition to GHD’s, turning in clean and immediately kinds very easily with the optimal temperature of 185°C to forestall needless harm throughout hair sorts. The emblem has since evolved the era and introduced extra subtle and dearer fashions, however the Original Hair Straightener stays sensible at getting the process achieved to at the moment.