Liam Gallagher and His Three Children Star within the Burberry Festival Campaign

It’s pageant season in England, and Burberry is celebrating with a marketing campaign, or somewhat, a “collage” as leader inventive officer Daniel Lee places it. “Candid moments capturing off-duty fans and headline acts in between gigs,” he describes Drew Vickers’s photographs.

Faces from the worlds of tune and modeling celebrity within the collage/marketing campaign, which is about in opposition to a backdrop of sound methods, levels, and, after all, numerous dust. British manufacturer and DJ Goldie makes an look, as do Glastonbury regulars Alexa Chung and Cara Delevingne, armed and waiting with their Burberry-check rain boots.

Liam Gallagher additionally stars within the photographs, along his 3 youngsters, Lennon, Molly, and Gene. The Oasis singer fashions his personal Burberry parka created through former inventive director Christopher Bailey for the emblem’s spring/summer season 2018 assortment. The design will likely be reissued for a restricted run in retail outlets and on-line in July.

Emily Ratajkowski is going about her day in Cannes, France—supported in all her duties through the Gucci GG monogram. The design manifests itself in some ways during the marketing campaign, shot through Daniel Arnold. It’s plastering a suite of bags beside her on a yacht, or decorating her mini Ophidia Boston bag as she pulls out a disposable digital camera.

There’s additionally the Gucci Giglio, a design that made its debut all over the emblem’s cruise 2026 display in Florence again in May. The piece, which attracts on archival codes and heritage ways, is used by Ratajkowski for a day on the seashore, without a doubt crammed along with her day’s collection of books.

Bottega Veneta is celebrating 50 years of the home’s iconic leather-based weave, Intrecciato, with a marketing campaign that will pay homage to the methodology’s handcraft. Titled “Craft is our Language,” the photographs celebrity one of the most maximum outstanding creatives nowadays, together with Jack Antonoff, Lauren Hutton, Vicky Krieps, Julianne Moore, and Zadie Smith. The well-known faces are paired with photographs of palms—palms bending into hearts, clutching a glove, greedy any other—pronouncing such a lot with easy gestures.

It’s a birthday celebration of hand gestures as a common language, one that may attach folks throughout generations, cultures, backgrounds, and contexts. The similar can also be mentioned for Intrecciato. First presented in 1975, the woven leather-based has skilled a fruitful fifty years representing Bottega. In 1980, Hutton even carried an Intrecciato take hold of in American Gigolo, marking a turning level for the methodology, and making her look within the marketing campaign the entire extra notable.

The historical past lesson continues with the marketing campaign’s inclusion of Edward Buchanan, who acted as Bottega’s design director from 1995 to 2000, and presented the emblem’s ready-to-wear in that point. Hutton and Buchanan’s appearances within the marketing campaign end up that as the emblem’s newly appointed inventive director, Louise Trotter, embarks on her adventure at Bottega, she will likely be taking a look against its previous as she pushes into the longer term.

Self-Portrait’s pre-fall 2025 marketing campaign is also encouraged through the ’60s, however it’s distinctly trendy. Starring Ok-pop celebrity Jisoo and shot through photographer Drew Vickers, the photographs characteristic AI-generated backdrops that really feel each nostalgic and futuristic. The outcome reveals Jisoo in a type of dreamscape, a doll dressed up in her bows and lace, floating between the hyperreal and artificial.

“We’ve always used our campaigns to tell stories, but working with Drew and this kind of technology let us blur the line between what’s real and what’s imagined,” says Self-Portrait founder and artistic director Han Chong. “The AI wasn’t there to replace anything, but to build new worlds for Jisoo to inhabit. It felt like the perfect way to reflect the mood of the collection: familiar but surreal, nostalgic but completely new.”

Fans of Doja Cat and Marc Jacobs are in for a deal with with the emblem’s new pre-fall marketing campaign, which seamlessly blends the adjoining worlds of tune and type. Not handiest do the photographs celebrity the singer, however the accompanying video includes a sneak peek of Doja’s latest music “Jealous Type” from her upcoming album, Vie.

The marketing campaign, titled Staycation, stars Doja in and round New York City, appearing off myriad Marc Jacobs baggage together with the Snapshot, Chain Sack, and the latest model of the emblem’s Dual Bag.

While many may no longer assume “vacation” after they believe the recent, concrete streets of NYC, Doja argues location is inappropriate in terms of getting away.

“Being on vacation isn’t about where you go,” she says. “It’s about how you show up—whether you’re just enjoying the city or soaking up the sun at the beach. This Marc Jacobs campaign is about living life and serving looks. It couldn’t be a more perfect stage to preview my new music, where retro glam meets a little soul.”

Louis Vuitton’s pre-fall menswear marketing campaign takes you on a voyage—one the place the adventure is simply as vital because the vacation spot. Creative director Pharrell Williams references the golden age of transatlantic shuttle, when males dressed up for a cross-continental cruise. But there may be nonetheless an undoubted trendy edge with some distressed textiles and sea-inspired prints.

The assortment is divided into two chapters: transit and arrival. The transit cloth wardrobe specializes in vintage tailoring and legacy sports clothing, with colours representing the sundown and sea. It’s at ease but delicate, that includes naval iconography and materiality that mimics a yacht’s plush but polished inner.

The arrival cloth wardrobe, in the meantime, seems against the seashore and pool—actions to be loved upon docking. Miami is a key inspiration right here, with day and loungewear rendered in pastels and light-weight materials. It’s all concerning the trendy ease of the off-duty glance.

Valentino’s pre-fall 2025 marketing campaign got here with a letter from Alessandro Michele titled “The Poetics of Everyday.” In it, the inventive director criticizes this “era of violent uproar, of shouting images, of words chasing after other words without ever taking root,” through which we these days in finding ourselves. The accompanying marketing campaign makes an attempt to offer a extra lasting gaze, one “capable of lingering upon the infinitely small, on seemingly insignificant gestures, on those everyday routines that connect us with the pattern of life.”

In a chain of pictures shot through Glen Luchford, Amelia Gray, Kai Schreiber (who made her runway debut on the Valentino display in Paris in March), Sophie Thatcher, and extra are the enigmatic stars. The marketing campaign supplies a snapshot into their lives as they widespread a town block. Gray performs with a yo-yo whilst Schreiber makes an attempt to unravel a Rubik’s Cube. Everyone is stuck in motion through the lens. It’s a “static point of view that may scan the poetical density of what nestles in the ordinary,” in keeping with Michele.