Karan Johar Partners With Oxylife Salon Professional To Launch New Range Of Facial Kits

New Delhi: Dabur India’s top class salon skin care emblem, Oxylife Salon Professional, has introduced two advance facial remedy kits – Intense Bright and Sensi-Care, beneath its Derma Essence Range, supported through a hanging new marketing campaign, ‘Skinsurance with Oxylife’, led through famend filmmaker & genre icon Karan Johar.

The new salon-exclusive facial kits promise dermatologist-inspired care, combining fashionable skin care science with effects that supply rapid and lasting radiance, says the corporate.

To introduce the variety, Oxylife has deployed a daring, digital-first marketing campaign that captured public creativeness with viral whispers of Karan Johar “insuring his face.”

In a confession-style video Karan humorously addresses the rumors – simplest to show the twist: “It’s not just any insurance. It’s Skinsurance, your radiance insured by Oxylife”.

Karan Johar’s new ‘Skinsurance with Oxylife’ marketing campaign champions internal self belief stemming from radiant pores and skin. He highlights how Oxylife’s complex facial remedies are a mix of science and nature, that make his pores and skin really feel “protected and well-cared-for.” The marketing campaign targets to encourage self belief via skin care, showcasing how Oxylife merchandise, thoughtfully formulated for herbal radiance, lend a hand customers reach a luminous complexion, the corporate mentioned in a remark.

In his newest collaboration, Karan Johar introduces ‘Skinsurance with Oxylife’ – a marketing campaign that celebrates the boldness that comes from feeling just right for your personal pores and skin. He stocks how Oxylife’s complex facial remedies, crafted with a mix of science and nature, go away his pores and skin feeling “protected and well-cared-for.”

Thoughtfully formulated to revive and improve herbal radiance, Oxylife provides greater than skin care. It’s Skinsurance – your pores and skin’s day-to-day dose of coverage, care, and radiant self belief, the corporate provides.

Speaking at the marketing campaign, Abhishek Jugran, Executive Vice President, Marketing, Dabur India Ltd. Said, “With the release of our new vary of Advanced Facial Treatment Kits beneath the Oxylife Salon Professional portfolio, we’re strategically increasing our presence within the top class salon skin care phase. This release reaffirms our dedication to providing dermatologist-inspired, professional-grade answers adapted to trendy skin care wishes.”

“Karan Johar is the very best face for our ‘Skinsurance with Oxylife’ marketing campaign. His unique wit, aptitude, and cultural affect raise this marketing campaign past a conventional product release – remodeling it right into a compelling narrative that sparks interest and fuels dialog. With this collaboration, Oxylife enters a daring new generation of contemporary emblem storytelling – the place skin care meets storytelling, & innovation meets affect,” Jugran added.

On his collaboration with Oxylife for the marketing campaign, Karan Johar mentioned, “When I heard the word ‘Skinsurance’, I thought – now that’s my kind of insurance! Radiance is an asset, and it deserves full coverage. I had a fabulous time lending my face (and my drama) to a campaign that fuses skincare with storytelling – and a whole lot of radiance.”

Virat Khanna, Head, Skin Care, Dabur India Ltd. Added, “With the launch of our new Oxylife Salon Professional Facial Kits, the ‘Skinsurance with Oxylife’ campaign is set to redefine salon skincare by seamlessly blending high-performance products with culturally resonant storytelling. Our collaboration with Karan Johar adds a touch of glamour that sits well with the premium positioning of our facial kits. Powered by new-age ingredients known for their instant yet long-lasting results, our facial kits not only raise the bar for efficacy but also cater to the evolving skincare needs of today’s discerning consumers.”

Jasleen Kohli, Digital Lead, Home & Personal Care, Dabur India Ltd. Said, “With a strong focus on digital storytelling, the ‘Skinsurance with Oxylife’ campaign allowed us to connect with skincare-savvy audiences through platforms they trust and content they love. From meme culture, Bollywood pages to influencer engagement, every touchpoint was designed to spark conversation and drive relevance for Oxylife among today’s digitally native beauty consumers.”

The new Intense Bright Facial Kit goals dullness and pigmentation, whilst the Sensi-Care Kit addresses oily, acne-prone pores and skin – each kits are to be had completely at salons throughout India. Oxylife’s ‘Skinsurance’ marketing campaign represents a daring evolution in attractiveness storytelling – the place skin care meets tradition, and product drops turn out to be headline moments, added the corporate.