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Creative veteran Julie Seal is launching a brand spanking new company she will name her personal. She stocks with us the u.s.a.and downs of being a feminine founder; this contains getting the investment, shedding a spouse, converting the identify, and attending to Cannes.
I’ve formally reached month two of seeking to release an artistic company, so it feels prudent to put aside a while and stay a diary.
First of all, we’re nonetheless now not absolutely certain what the company is, however we all know there’s a gaping hollow within the {industry} that some Seal & Co-shaped toes can fill.
I’ve been an artistic director for many years in regular and non-traditional businesses, and I labored in-house at Meta consulting for the sector’s greatest and perfect manufacturers on find out how to ‘do’ social. I’m a social author myself, and presently in my profession, I believe like I want to get off the pot on the subject of ambition.
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Of direction, isn’t it so conceited, so presumptuous, and so completely egotistical that I may just release and run an company of my own, at 45, proper?
Well, I used to be M&B’s youngest landlady when I used to be 21. Back then, I ran a half-a-million turnover industry and labored 90 hours per week, with 20 workforce and a large number of nice anecdote-fodder (it used to be in Marylebone village and a star hang-out).
So I do know I will be able to run a industry.
But promoting turns out such a lot the area of the previous blokes who’re undoubtedly a lot smarter, proper?
Well, we’re now not stepping into that route. Those previous (and younger) blokes were extremely beneficiant with their time and recommendation. As have the fantastic ladies I’ve encountered in my profession thus far.
In truth, that is now week 8 of seeking to release an artistic company, and I’ve gotten the comments, recommendation and beef up of 35 completely good {industry} legends (or legends within the making). One factor is amply transparent: They all suppose our (reasonably particular) concept is completely killer, what the {industry} wishes, and that it’s going to prevail. It’s bolstering needless to say.
But this isn’t going to be a instantly line. As you’ll to find out. I’m going to put all of it naked, in case it is helping others alongside the best way, and for just a little mild industry-press remedy.
June 2, 2025
I’ve had a long-term inventive spouse (albeit with some gaps) for approximately 16 years (as ADHDers each, the idea that of time is incessantly a thriller). We’ve lengthy been referred to as The Blonde & The Beard.
Guess who’s who.
My inventive spouse Lucas and I’ve spent extra time in combination than with our respective spouses. Now we paintings absolutely far off (he’s in Spain within the mountains north of Madrid, I’m at the north fringe of the Cotswolds), however I see his 3 children move from bumps to little paintings friends, and he watches my now four-year-old develop (and yell) too. It is an excessively distinctive, intimate profession adventure spent in combination. This made it all of the more difficult when he pulled out of launching this startup with me.
It used to be reasonably the surprise.
But it wasn’t non-public.
Entrepreneurism isn’t for everybody (after all), and Lucas hasn’t ever sought after to run an company. In truth, once we first began doing tasks at once with manufacturers a couple of 12 months in the past, he would steadily inform them we weren’t an company. Despite doing all of the technique, recommendations and manufacturing, we for sure weren’t an company, it appears.
It is if truth be told most probably for the most productive. He’s an attractive illustrator, and artist, a brilliantly proficient author (188okay fans yo), and he’s an improbable inventive director. Luckily, he’s going to additionally freelance for me when issues (inevitably, proper?) take off.
And being fair, it used to be frightening. I sobbed to start with. Then I felt green with envy. Then I felt loose. Then I apprehensive. Then I used to be grumpy with him. Then we had a deep and significant chat. Then I placed on my large girl pants and were given on with it.
So now the company is simply me, my spouse (industry director and AI specialist), and 3 unbelievable freelancers coated as much as take the reins when all of it is going wild.
But how do I cope as a beardless blonde? Well, let’s see. First I’ve were given not to royally eff this factor up…
June 6, 2025
I went viral on TikTok the opposite week speaking about cash, privilege and the way I grew up running magnificence (shout out to Common People) however purchased my beautiful large residence at the north fringe of the Cotswolds (to be had to rent yo). It’s by no means now not frightening as a Brit to speak about cash, however it’s necessary.
Especially whilst you’re seeking to get started a industry.
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The greatest barrier to most of the people beginning their very own industry needs to be cash, proper?
Confidence is most probably some other (ladies, I’m taking a look at you principally right here), time, and need, after all, however cash is a large, whopping roadblock to beginning up an organization as a result of except you’ll pay your self, how are you able to are living?
Well, the solution for me isn’t within the financial savings. I as soon as had a rogue builder conman thieve my lifestyles financial savings a short time in the past. My pretty residence, which I’m very fortunate to Airbnb out maximum weekends, and a few ad-hoc freelance at the aspect, helps to keep me going. Without that, we’d completely must both get traders or do that totally part-time, which isn’t that possible when the rest promoting is at all times very full-on. Add in parenting a four-year-old, taking good care of an aged, not-very-well mum and operating mentioned Airbnb (all with my very own disabilities and persistent sicknesses), and I wouldn’t have a possibility.
So we’re complete pelt into entrepreneur-ness, bootstrapping our manner with my £5,000 in financial savings. After getting a attorney, insurance coverage and accountant charges, a site identify, some release pictures, a clothier and a few subscription charges, I had near to sufficient to get to Cannes, get an Airbnb and do the startup company factor.
I’m reasonably certain many would advise getting investment proper at first, but when there may be little expense, why dole out fairness from the get-go?
June 10, 2025
We figured we’d be a vintage ideas-based inventive company.
But we then modified it to a social-specific company.
Yes, I do know there are an estimated 4,000 competition in the United Kingdom on my own.
With that, the identify modified from Republic of Ideas to Republic of Imagination (nonetheless ROI, obvs)…
Why?
Because we’re now not near to recommendations.
In truth, we’re now not in point of fact an artistic company in the correct sense. We focus on pairing social craft-led author skill (now not personality-driven ones) with manufacturers, inventive businesses, media businesses, and so on. We’ll curate one of the crucial 10m good craft-led creators, (deal with contracting and paying other people), and the place wanted, upload the tactic, recommendations and crucially inventive route into the combination and convey all of the property (a variety of versioning for algo-joy).
What’s wonderful about the use of craft-led creators is that it faucets into the superb and not-slowing ‘creator economy’, however it may be utterly world (language agnostic), the output doesn’t observe the ‘shopping channel’ vibes of a swathe of influencer stuff, and it really works for the majority goals.
Upper funnel logo development? Craft. Lower funnel transferring inventory? Craft. HFSS demanding situations? Craft. Big marketing campaign or one-off execution? Craft. Culturally attuned and authentically made through target audience demographic skill? Craft. Luxury, healthcare, tiny FMCG…
Craft, craft, craft.
Craft ticks all of the promoting bins, and brilliantly, it’s now not ONLY about an overstretched inventive crew in an administrative center bobbing up with the information.
And why?
Well, it really works. There is simply a human on the earth who wouldn’t prevent a scroll for one thing stunning, fascinating, or aesthetic.
If it doesn’t glance ‘addy’, they’re much more likely to stay observing, studying, planting just a little scar within the mind for after they subsequent want to make a choice the rest from purchasing a automotive to selecting an oat milk.
Yes, we’re democratizing creativity (who hasn’t heard that line ahead of?), however we in point of fact imply it. You must additionally see the AI artists we’ve got in our books. So Republic of Imagination it now’s.
Damn, I’ll want to move to Companies House identify, financial institution identify and blummin’ e mail addresses and area now. Arghhh.
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