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Left Field Labs’s Yann Caloghiris explores whether or not Sam Altman and Jony Ive can create {hardware} to enrich their game-changing AI instrument.
Last week, Altman and Ive dropped a teaser video for his or her new corporate, ‘io’, reputedly launching a brand new class of AI-powered units. Initially the vibe of the video used to be much less Silicon Valley step forward and extra “budding bromance in a Parisian café.” Sunlit strolls, lingering glances, and contemplative musings on creativity and San Francisco, frankly, it performed extra like an indie movie meet-cute than a product teaser.
Could underneath the breezy romance lie one thing in reality progressive, because the couple suggests?
Altman and Ive trace at a tool that radically departs from legacy {hardware}, no telephone, no pc, no glasses, and surely no pins. Leaks printed via The Verge counsel a pocket-sized, screen-free system that’s “fully aware of a user’s surroundings and life”; a “third core device” designed to “wean users away from screens.”
Unsurprisingly, this aligns completely with Altman’s frustration: “If I sought after to invite ChatGPT one thing, I’d open a pc, release a browser… we deserve one thing significantly better.”
So what does “better” look like?
Think ambient AI, a frictionless companion blending seamlessly into our daily lives. Brad Lightcap from io describes an “ambient computer layer,” deeply personalized through a marriage of hardware sensors and cloud-based LLMs, presumably GPT-next. I’m picturing a puck-sized external brain, responsive to voice and environment, helping you draft, design, and execute tasks seamlessly, without the tyranny of having to rely on a screen interface (at least not solely).
This isn’t a modest venture either. Altman, never one to undersell, calls it “the coolest piece of tech the world will have ever seen,” hinting at aiming for Apple-level ubiquity.
With former Apple heavyweights onboard, Evans Hankey, Tang Tan, io targets an unprecedented sprint toward a hundred million units in 2026, setting ambitious mass-market goals.
Beyond the tech specs, there could be a compelling values-led narrative here.
Jony Ive hasn’t shied away from admitting the iPhone had ‘unintended consequences’ and emphasizes that this new device will be “human-centered”.
OpenAI’s recent blog confirms that LoveFrom will lead all creative endeavors. It prioritizes privacy, trust, and thoughtful aesthetics, a rare alignment for a research-centric entity.
In 2007, I vividly remember my first encounter with the iPhone. With its polished surface and groundbreaking responsiveness, I wanted nothing more than to hold it and explore its potential. Ironically, I was then working with Nokia’s UK marketing team and felt the need to hide my new acquisition until I was caught by a senior exec who confidently dismissed it as “niche” and Nokia’s dominance as “assured.”
To the exec’s credit, Nokia continued to dominate the market for a few years… until it didn’t. By 2013, as Microsoft acquired the fading Finnish giant, a visibly emotional CEO, Stephen Elop, reflected, “We didn’t do anything wrong, but somehow, we lost.”
Could io’s new project in a similar way disrupt our lives and private computing?
Will Altman and Ive’s pocket-sized, ambient AI galvanize the similar longing as the unique iPhone?
Time will inform, and admittedly, I will be able to’t wait.
Yann Caloghiris is the manager director of inventive, technique, and innovation at Left Field Labs, a number one inventive generation company primarily based in California. Since becoming a member of the corporate in 2018, he has guided a multidisciplinary crew of over 30 pros, riding the company’s inventive imaginative and prescient and strategic path throughout logo technique, design, advertising, experiential, and artistic generation.
What are we able to be expecting from Jony Ive-OpenAI partnership?
