Ford experiences 16% gross sales building up in May amid worker pricing, price lists

DETROIT — Ford Motor on Tuesday reported a 16.3% year-over-year U.S. gross sales building up for May, because the automaker continues an worker pricing program amid emerging tariff prices and automobile value will increase.

Sales for the Detroit automaker have been led through a 17.2% building up in its cars with conventional interior combustion engines, in addition to a kind of 29% soar in hybrid fashions. Those good points offset a 25% drop in gross sales of all-electric cars — significantly its electrical F-150 — in comparison to May 2024.

May marked the 3rd consecutive year-over-over, double-digit gross sales building up for the automaker, led the previous two months through its worker pricing program that is proceeding throughout the Fourth of July weekend.

“Ford’s ‘From America, For America’ employee pricing program continues to connect with customers and drive strong sales results,” a Ford spokesman mentioned in an emailed remark.

The automaker introduced the pricing promotion as President Donald Trump‘s 25% auto price lists on imported cars took impact in early April.

However, since then, Ford has introduced some automobile value will increase, particularly on the ones imported from Mexico. A Ford spokesman advised Reuters the cost hikes, which affected cars constructed after May 2, have been a mix of seasonal changes and tariff affects.

Beginning in past due March, customers rushed to buy new cars forward of doable value will increase because of price lists, helping car trade gross sales throughout the second one quarter.

But Cox Automotive ultimate week forecast the U.S. gross sales tempo for May could be slower than the “tariff-inspired buying surge” of the prior two months.

Cox forecast the May seasonally adjusted annual fee (SAAR), or gross sales tempo, to be about 16 million, up reasonably from a yr previous however a vital decline from March’s gross sales tempo of 17.8 million and April’s 17.3 million.

Sales quantity in May is predicted to upward thrust 3.2% from ultimate yr and 2.5% from ultimate month, assisted through one further promoting day, in line with Cox.