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133 trophies awarded throughout 50 classes at annual B2B advertising and marketing tournament in Naples.
FactSet Research Systems Inc. and its company spouse VSA Partners received Best in Show on the 2025 ANA B2 Awards for the marketing campaign Not Just the Facts, identified by way of judges because the 12 months’s maximum remarkable instance of name activation within the B2B house.
The award was once introduced all through the Masters of B2B Marketing Conference on June 3 in Naples, Florida. The annual rite honors business-to-business advertising and marketing campaigns that display strategic rigor, inventive excellence and measurable affect. This 12 months’s program spanned 44 normal classes, 5 best award classes, and one Best in Show, with 133 trophies offered.
Code and Theory, Mower earn best company distinctions
Code and Theory and Mower each and every received 12 awards, essentially the most of any companies identified. Code and Theory led in Gold-level wins, with 9, together with reputation for paintings with shoppers corresponding to Qualcomm, Amazon Ads, and ETS.
Mower took Gold for Midsize Agency of the Year, whilst Code and Theory earned Gold for Large Agency of the Year. The Small Agency of the Year – Gold award went to SCHERMER.
Top company winners:
Large Agency of the Year
- Gold: Code and Theory
- Silver: Transmission
- Bronze: Just Global
Midsize Agency of the Year
- Gold: Mower
- Silver: Park & Battery
- Bronze: Stein
Small Agency of the Year
- Gold: SCHERMER
- Silver: The Ricciardi Group
- Bronze: LUDWIG+
Agencies with the best overall wins additionally integrated Marketbridge and Stein (7 awards each and every), adopted by way of Bader Rutter and BBDO (6 each and every).
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Carhartt, AT&T, Amazon Ads amongst maximum awarded campaigns
Carhartt’s For Crews Who Make the Holidays marketing campaign, evolved with Mower, earned six awards, essentially the most of any marketing campaign. Several different campaigns earned a couple of wins:
- Reimagine the Possible (Exel Composites/TRUE) – 4 awards
- Sleep With Rain (AT&T/BBDO LA) – 4 awards
- Matches Are Made with Amazon Ads (Amazon Ads/Code and Theory) – 3 awards
- ETS: Revolutionizing How We Measure Minds (ETS/Code and Theory) – 3 awards
- Born of the Bond (Zoetis/Bader Rutter) – 3 awards
- By America’s Side (Mack Trucks/Stein/Office of Experience) – 3 awards
The marketing campaign groups of Carhartt and Mower, AT&T and BBDO LA, Amazon Ads and Code and Theory, Exel Composites and TRUE, and Qualcomm and Code and Theory each and every earned 3 Gold awards.
On the buyer aspect, Carhartt won the best selection of wins general (7), adopted by way of Amazon (6), ServiceNow (5), AT&T (4), Exel Composites (4), Mastercard (4), and Qualcomm (4).
GEM Award highlights portrayals of ladies in B2B
The B2 GEM Award, honoring unique and correct portrayals of girls and women in B2B advertising and marketing, identified 3 campaigns:
- Gold: Intuit QuickBooks x Street You Grew Up On (Initiative)
- Silver: Women at the Move Podcast (J.P. Morgan Chase/Magnet Media)
- Bronze: Surf’s Up at Future Proof (intelliflo/Intention.ly)
Top marketer named, judging panels printed
Kyall Mai, senior vice chairman and leader innovation officer at Esquire Bank, was once named Individual B2B Marketer of the Year.
The Top Awards Jury, composed of senior advertising and marketing executives from firms together with Mastercard, Deloitte, Broadridge, and Siemens Healthineers, reviewed the best scoring entries from over 300 preliminary judges to decide best winners in each and every class.
