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14 winners had been introduced throughout classes akin to emblem innovation, ingenious effectiveness and sustainability.
Kantar has published the winners of its 2nd annual Brand Blueprint Awards, spotting manufacturers demonstrating advertising behaviors confirmed to pressure long-term expansion.
Announced the day prior to this in Cannes, the 2025 listing celebrates 14 winners throughout classes together with emblem innovation, ingenious effectiveness and sustainability.
Disney took the highest accolade as Most Meaningfully Different Brand, in keeping with its efficiency inside of Kantar’s BrandZ world scores. The end result displays robust emblem fairness relative to marketplace percentage, signalling attainable for additional expansion throughout its leisure ecosystem. Google was once awarded Brand of a Generation in popularity of its 2,144% emblem price expansion because it first gave the impression in BrandZ’s world best 100 in 2006.
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Other winners come with Deliveroo, Dove, Desperados and Amazon. CeraVe was once known for modern promoting, whilst Google Cloud and Uniqlo had been awarded for innovation and step forward emblem efficiency, respectively.
Kantar’s Brand Blueprint is underpinned via over 6.5bn information issues drawn from the decade and is constructed round its Meaningful, Different and Salient framework – used to trace how emblem fairness contributes to industrial expansion.
Commenting at the awards, Kantar CEO Chris Jansen mentioned: “The best marketing is about getting more people thinking about your brand, being more present and innovating to find new spaces in which to grow.”
The complete listing of 2025 winners is to be had on Kantar.com.
