DeAPlaneta Teams With China’s Alpha Group To Relaunch Animated Polar Bear Character ‘Bernard’

Barcelona-based DeAPlaneta Entertainment and Chinese licensing and vending corporate Alpha Group, which could also be a manufacturer of youngsters and circle of relatives content material, have signed an settlement to collectively relaunch animated collection Bernard globally.

The dialogue-free, animated TV collection a couple of bumbling polar endure known as Bernard, used to be first introduced out of Spain in 2006 and went directly to win lovers at house and the world over, with the nature referred to as Backkom in Asia.

DeAPlaneta Entertainment introduced the partnership forward of the Annecy International Animation Film Festival subsequent week the place the corporate can be out in power on the MIFA marketplace.

The corporate received the Bernard IP in 2023 when it purchased {the catalogue} of Madrid-based youngsters’s content material corporate BRB International, in a deal together with broadcast rights and running licences for quite a lot of common animated displays.

Prior to the deal, Alpha Group had received Chinese rights to the Bernard IP and produced 3 function motion pictures dedicated to the polar endure and his entourage: Backkom Bear: Agent 008 (2017), Agent Backkom: Kings Bear (2021), and Backkom Bear: Mars Mission (2024).

Under the settlement with the Alpha Group, DeAPlaneta Entertainment, the landlord of all Bernard-related content material in the past produced by way of BRB International in Western markets, will distribute each new seasons and long term productions created across the Bernard logo out of doors of Asia.

The settlement additionally comprises the worldwide distribution in Western international locations by way of DeAPlaneta Entertainment of the brand new animated function movie Bernard: Mars Mission, which loved a a success theatrical unencumber in China.

Alpha Group is one among China’s most sensible circle of relatives and youngsters’s content material firms, with different credit together with Petronix Defenders, Super Wings, Katuri and Quantum Heroes: Dinoster.

Bernard is these days broadcast in additional than 180 international locations thru linear channels equivalent to Disney Channel, Cartoon Network, Televisa, BBC, Televisión Española, KIKA, M6/Gulli, Nickelodeon, and Canal Panda, in addition to VOD platforms equivalent to Netflix, Amazon Prime Video, Rakuten, and Hulu.

It has additionally received virtual traction with a devoted Bernard YouTube channel, which as a subscriber base of 6.7 million; a complete of 2.648 billion perspectives, and per month viewership of 2 million.

The Bernard IP has additionally generated licensing partnerships with Universal, Ravensburger, Famosa, Panini, Clementoni, Warner Bros., and Comansi, amongst others.

“Bernard has achieved unparalleled global brand maturity. Both DeAPlaneta Entertainment and Alpha Group are pleased to offer new content to the fans of this unforgettable character,” mentioned Carlos Biern, Content and Media Sales Director of DeAPlaneta Kids & Family.