A employee at Ford’s Kentucky Truck Plant on April 30, 2025.
Michael Wayland | CNBC
DETROIT — The automobile trade is experiencing unprecedented disruption and uncertainty relating to laws, electrical automobiles, instrument inventions and festival from China.
Such disruptions were years within the making, however most of the problems are coming to a head faster somewhat than later, inflicting chaos for automakers and their plans for brand new automobiles.
“The unprecedented EV head-fake has wreaked havoc on product plans,” Top Bank of America Securities analyst John Murphy stated within the company’s annual “Car Wars” record. “The next four+ years will be the most uncertain and volatile time in product strategy ever.”
The proprietary “Car Wars” record predicts long run merchandise and plans over the following a number of years. The thesis of the record is that alternative charge (or the proportion of automobiles which are anticipated to get replaced through more recent fashions) drives showroom age, which drives marketplace percentage, which drives income and inventory costs.
Automakers above an trade common alternative charge of 16% over the following 4 years come with Tesla (22.4%), Honda Motor (16.9%), Hyundai Motor/Kia (16.5%) and Ford Motor (16.1%), consistent with Car Wars. At the ground finish of the research are Nissan Motor (12.3%), Toyota Motor (13.7%) and conventional European automakers (15.2%). General Motors is at 15.7%, whilst Stellantis is at 15.4%.
Auto shares
Aside from the alternative charges, Murphy on Wednesday made a number of predictions concerning the auto trade. Here are 5 traders must find out about:
EV write-downs
Murphy expects the kind of $1.9 billion in bills and write-downs Ford introduced remaining 12 months because of the termination of a deliberate all-electric 3 row SUV would be the first of many such losses for automakers referring to EVs.
“There’s a lot of tough decisions that are going to need to be made,” he stated Wednesday throughout an Automotive Press Association tournament in suburban Detroit. “Based on the [‘Car Wars’] study, I think we’re going to see multibillion-dollar write-downs that are flooding the headlines for the next few years.”
Automakers rushed to spend billions of bucks in recent times for EVs in anticipation of a marketplace that hasn’t advanced as temporarily as anticipated.

Return to core
Amid the EV uncertainty, many automakers have pivoted to “customer choice,” this means that vital investments in different applied sciences akin to hybrids and plug-in hybrid automobiles, in addition to in conventional automobiles with interior combustion engines (ICE).
Due to that volatility and uncertainty, Murphy stated automakers should lean closely into their core merchandise, together with interior combustion engines, to generate capital.
“Really, everybody is leaning back into their into their core over the next four years in very uncertain times,” Murphy stated, noting that money “is going to be critically important” for automakers within the years forward.
The identify of this 12 months’s “Car Wars” investor notice underscores that adjust: “The ICE Age Cometh as EV Plans Freeze.”
China trade cave in
Industry uncertainty is not unique to the U.S. The Chinese auto trade — the arena’s greatest automobile gross sales marketplace — is in the middle of a price battle and stalling gross sales.
“What you’re seeing in China is a bit disturbing because there is a lack of demand; there’s extreme price cutting, and there’s a lot of export that’s rising, particularly over the last four or five years. Essentially net neutral to over 7 million units last year,” Murphy stated.
The best BofA analyst described this because the Chinese marketplace starting to “implode on itself” because of the price battle, which is predicted to purpose mass consolidation of China’s masses of automobile manufacturers.
In China, the typical automobile retail worth has fallen through round 19% over the last two years to round 165,000 yuan ($22,900), consistent with a Nomura record this week, mentioning trade information from Autohome Research Institute.

Price cuts have been a long way steeper for hybrid or range-extension automobiles, at 27% during the last two years, whilst battery-only automobiles noticed costs slashed through 21%, the record stated. It famous that conventional fuel-powered automobiles noticed a below-average 18% worth minimize.
While only a few exports come to the U.S., Murphy stated it is anticipated Chinese manufacturers will in the end compete out there. However, he cautioned it could be highest to defend the U.S. marketplace from Chinese manufacturers within the near-term to steer clear of such problems locally.
“I don’t think just from a technology or geopolitical perspective, that you really want to wall off the U.S. from China. It may be just simply that massive excess capacity you want to protect the U.S. market from until it works itself out and we see massive consolidation in the Chinese market,” he stated, including there may be just right explanation why for huge price lists on Chinese automobile imports.
Product shifts
“Car Wars” predicts there will probably be a shift in new car introductions throughout the second one part of this decade, as automakers refocus product lineups and gradual alternative charges within the close to time period.
A big shift is in crossover automobiles — that have a mixture of SUV and automobile traits — that experience considerably grown in reputation in previous a long time.
Customers close to a Ford Maverick pickup truck at a Ford dealership in Richmond, California, US, on Wednesday, April 16, 2025.
David Paul Morris | Bloomberg | Getty Images
BofA experiences the crossover “surge is done.” For the primary time just about 20 years, Murphy stated crossovers underrepresented as opposed to the release good points for the previous 10 to 20 years.
“What’s wild this year is that we expect 159 models to be launched over the next four years. Last year was over 200; traditionally, it’s over 200,” Murphy stated. “We have never seen this kind of change before.”
Part of the shift comes because the Detroit automakers — primary manufacturers of such automobiles — have occupied with updating or redesigning their extremely winning full-size pickup vans.
Japanese automakers have additionally had an uncharacteristically risky product cadence, with a focal point on automobiles, consistent with the record.
Auto expansion house?
Investors were skeptical of many automobile shares in recent times as anticipated expansion spaces have faltered.
But Murphy believes there may be nonetheless notable doable for automakers in addition to their shops in instrument — a focal point house for firms nowadays that still has now not grown up to to begin with anticipated.
“In the near term, it’s leveraging the connectivity, going after what we know is a very lucrative part of the value chain,” Murphy stated. “They’ve been somewhat shut off from lack of attention to the consumer and a dealer body that needs to be reworked to some degree in a significant way, will create a real, real opportunity.”
The aftermarket trade and industry at dealerships, together with gross sales and repair, represents $2.4 trillion in earnings, Murphy stated. Of that $1.2 trillion captured through sellers, they generate about $53 billion in income. He argues there may be some other $1.2 trillion that is escaping automakers, with $133 billion in profitability which may be won thru car connectivity.
“It is vision critical that you get the dealers on board with this and drive this,” Murphy stated referring to getting shoppers into dealerships as a substitute of non-franchised restore stores.