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It’s virtually that point of yr once more. Jody Osman of Propeller Group stocks insider wisdom on the right way to get probably the most from Cannes Lions 2025.
Heading to Cannes? Whether it’s your first time or your 10th, something holds true: the week is usually a blur of panels, events, and pitches – except you cross in with a plan. Here’s the right way to profit from it, in accordance to a few seasoned professionals (and a couple of contemporary faces).
Prepare like a professional
Success at Cannes begins ahead of you get at the aircraft. Do your homework: take a look at the highest audio system, scorching subjects, and which manufacturers are going large on activations. Propeller’s listing of fringe occasions is a smart position to begin if you wish to prioritize what in point of fact aligns together with your objectives.
As Tamsin James, CMO of MSQ, places it: “Plan a schedule and register for everything in advance (see the Propeller list!), but allow yourself space to take it all in: the work, the activations, the atmosphere – and the people.”
Jennifer Quigley-Jones, CEO of Digital Voices, provides: “Don’t underestimate fringe events: There’s a lot happening around Cannes Lions beyond the festival. Before heading out, take some time to review event guides and search on LinkedIn for free events to expand your networking… and prioritize events that align with your business goals.”
Find your base
Not website hosting your personal match? That’s utterly high-quality. Pick a well-recognized café, a seaside bar, or a sunny terrace to name house. Having a ‘go-to’ spot makes it more uncomplicated for others to seek out you – and will increase your probabilities of bumping into the suitable folks.
Tarek Ouagguini, CEO of Happydemics, stocks the following pointers: “Don’t just chase the biggest parties – some of the best conversations happen over morning coffee on the Croisette or in quieter spots like the back terraces. Be curious, ask real questions, and don’t underestimate the French habit of turning small talk into big opportunities.”
Be selective, keep open
It’s tempting to fill each and every hour of your calendar, however now and again much less in point of fact is extra. Leave room for the ones spontaneous chats and wonder invitations – that’s the place the magic frequently occurs.
“Cannes moves quickly. Plan with intention, but stay open to the unexpected… Bring a clear point of view that reflects your team’s unique value. That’s what gets you remembered. And most importantly, follow up,” says Karen Forbes, leader expansion officer at Coolr.
Marissa Nelson, EVP Marketing & Comms, Equativ gives her laws: “You don’t need to be at every panel, party, or pop-up event. Prioritize what energizes you, and you’ll get far more out of the experience that way. And don’t forget your sunglasses.”
Phil Ricketts, wholesale industrial director at Royal Mail Marketreach, is taking that recommendation to center on his first Cannes consult with: “Don’t overschedule yourself, have the freedom to soak it up and understand the festival – and of course come along to our roundtable about direct mail with UKAEG.”
Make conversations rely
Every chat is an opportunity to attach or redirect. Whether you’re in line for a chat or sipping a spritz at a villa, be able to concentrate, ask sensible questions, and percentage your standpoint.
“Cannes is an attention market wrapped in a festival. Every conversation is a bid – for relevance, capital, or next year’s invite. The real value often comes from quiet clarity – knowing what you’re here to explore, who you’re here to meet, and what you’re willing to walk away from,” says Ben Putley, CEO of Alkimi.
Tap into communities
Don’t attempt to do all of it solo. Groups like UKAEG assist you to plug into curated occasions, considerate programming, and high quality connections. Plus, they supply a whole lot of sensible recommendation on the right way to profit from your shuttle to Cannes.
As Louise Watson, affiliate director at Propeller Group and Co-Founder of Empower Cafe, says: “Having a base or community to rely on can be essential at Cannes. With so much happening, it’s important to have a space to recharge and see familiar faces. For many, the Empower Café has become just that. We also started the Women at Cannes WhatsApp group, now with over 1,000 members. These communities are great to dip into during quiet moments – some of my best Cannes experiences have come from spontaneous meetups.”
Extend your have an effect on on social
The buzz isn’t simply at the flooring, it’s on-line too. Share your insights, spotlight sensible classes, and tag the folk you meet. You’ll develop your community and display your emblem off in the most efficient mild, lengthy after the solar units at the Croisette.
Plug into the platforms
The large social platforms are at all times out at Cannes in drive, and it’s simple simply to consider them as a part of the overall buzz and background wallpaper, however the platform activations are necessary. As Quigley-Jones says: “The largest social platforms, including Meta, Pinterest, and TikTok, are renowned for great interactive activations. There are fun activities, refreshments, and an opportunity to connect with platform professionals. Platform activations are also appealing to creators, making them a great place to connect with the brightest minds in the creator economy.”
Want to move deeper? Ask The Drum
Lead with price
Everyone’s there to make an affect, however now not everybody provides price. Be the one that makes an intro, stocks a useful takeaway, or issues any person to a must-attend communicate. You’ll be remembered lengthy after the identify badges are packed away.
Take care of you
Cannes is a vibe, nevertheless it’s additionally a marathon. Hydrate, tempo your nights out, and carve out moments to recharge. Ryan Nelsen, CMO of StackAdapt, has the suitable thought: “What better way to start each morning than a quick swim in the ocean or pool. Water is life, and in beautiful southern France, it doesn’t need to be a cold plunge.”
Niki Chana, programmatic technique director at SBS, provides that of the entire necessities wanted at Cannes, a couple of comfortable footwear wins out if you wish to keep for your ft from breakfast to the small hours. “Cannes Lions can be a creative marathon – expect some heat, potentially some rain, hustle, and magic. Wear comfy shoes, ensure you are sun screened up, and most of all, stay hydrated. And easy on the rosé,” she says.
Final Thought
At Cannes, readability is the whole lot.
While others chase events or posturing, your actual alternative lies in appearing up with aim and being a part of the dialog, whilst status out with substance.
Let’s depart it to Putley to near: “Don’t just optimize for presence; optimize for signal. While others focus on being seen, there’s real opportunity in seeing clearly – and making the right moves before the music stops.”
So, convey your interest, your hustle, and sure – your SPF. With the suitable mindset, Cannes Lions may also be probably the most energizing, game-changing week of your yr.
